Marketing Communications Manager


BDO
Melbourne
14 May 2021

About BDO

BDO is a trusted adviser to clients looking for Audit, Tax and Advisory services. As one of the world’s leading Audit and Accounting organisations, we have clients of all types and sizes from large corporate organisations to private businesses, entrepreneurs and individuals across an array of industry sectors. Our values are at the core of who we are and how we work with each other and with our clients. These values are the foundation of what we deliver, IDEAS | PEOPLE | TRUST. This is about delivering ideas and advice that create value; quality-driven people who are motivated by providing exceptional client service; and being trusted to get the job done.

Current Opportunity

We are seeking a Marketing Communications Manager to join our Clients and Markets team for a 12 month fixed term contract.

BDO has a strong profile with exciting ambitions, and an important part of achieving these is through an innovative and sustained communication and marketing strategy which clearly differentiates the firm in its chosen markets. The purpose of this role is to work with industry/sector leaders and other partners to develop the firm’s internal and external communications strategy and lead the tactical implementation across multi-channels to promote our brand, our people and our position in chosen markets.

Role and Responsibilities

  • Develop communication strategies to support business goals for key service lines and industry groups.
  • Drive these strategies through multi-channel approaches, including content marketing, social media, digital campaigns, website content, marketing collateral and internal channels.
  • Work closely with partners, directors, and the Clients & Markets Team to advise on best-practice strategies to identify insights to share within the firm and to an external audience.
  • Develop content for marketing collateral, content libraries, thought leadership pieces, website and social media.
  • Measure the effectiveness of content marketing and thought leadership campaigns through analytics and reporting, and developing recommendations and strategies for further opportunities.
  • Assist with other writing and communications projects to support business development and other initiatives, as required.

What you’ll need to succeed:

  • Skilled communicator, able to engage with written content and in person
  • Excellent business writing skills with experience writing for different audiences across multiple channels (including content, collateral, social media, traditional media)
  • Experience developing and executing marketing communication plans and strategies
  • Experience in a similar role within professional services would be highly regarded
  • Project and time management skills
  • Ability to develop rapport at all levels of the organisation
  • Capacity to multi-task and possess a flexible, proactive attitude
  • Ability to see the big picture, but also pay close attention to detail when required
  • Willing to take on the range of tasks required to get the job done to the highest standards.

What we will offer you:

BDO offers professional development, collaborative culture, workplace flexibility, global career growth opportunities and an industry-competitive salary package.

We are committed to building your technical, advisory, leadership, and management skills, and balance work with promoting health, wellbeing, workplace giving and social activities. At BDO, we want you to enjoy what you do and the community of colleagues and clients you work with.

As a firm, we embrace an inclusive culture and value the difference and unique perspective of every individual. We are proud to be named an Inclusive Employer for 2019-2020 by Diversity Council Australia (DCA).

To submit your application please 'Apply' or for further information please contact Donna O'Loughlin from our Talent Acquisition team on 07 3237 5999.

OUR PEOPLE ARE THE DIFFERENCE

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