Digital Marketing Advisor | Leading Independent Law Firm


Dalton Handley
Sydney or Melbourne
9 March 2020

  • Drive client and market engagement for a leading Australian firm
  • Excellent career progression in a growing team
  • Lead the development of and execute the firm's digital marketing strategy

We have an opportunity for an experienced Digital Marketing Advisor to join the National Business Development, Marketing & Communications team of a leading Australian law firm. Reporting to the Marketing & Communications Manager, this role will play an integral role in the execution of the firm’s digital marketing strategy to drive client and market engagement.

Role and Responsibilities

  • Work with the Marketing, Communications and Business Development teams to develop a digital marketing strategy.
  • End to end management of the firm’s e-marketing publications across a wide range of channels including internal newsletters, client updates, thought leadership reports.
  • Execute the digital stream of the firm’s go-to market sector campaigns, as well as the firm’s graduate, community, diversity and alumni initiatives.
  • Optimise content across the firm’s core digital channels to increase search engine rankings, including the intranet, website and social media channels (LinkedIn, Facebook and Twitter).
  • Increase traffic, lead generation, client engagement and reach, covering paid, owned and earned media across channels and platforms.
  • Develop a reporting framework for monitoring and measuring the effectiveness of our digital strategy.
  • Provide advice and optimise content across the firm's core channels to increase profile.
  • Proactively identify opportunities for digital media coverage.
  • Develop and manage a schedule of regular digital content distribution.
  • Filming, editing and publishing video content.

Skills and Qualifications

  • Marketing, digital or communications tertiary qualification.
  • Experience within a digital media role
  • Demonstrated understanding of contemporary practice and trends in relation to digital and online communications.
  • Demonstrated ability to execute digital marketing campaigns.
  • Experience utilising data analytics to improve and/or modify communication plans.
  • Experience with web and social media analytics.
  • Experience in using all forms of digital media.
  • Highly organised with the ability to prioritise multiple tasks.
  • Excellent interpersonal skills and ability to interact at all levels.
  • Strong attention to detail and eye for detail.
  • Excellent communication and presentation skills.

For more information, including a more detailed job description, please contact Lauren Jansen on +61 2 8042 7973 or email your CV to lauren@daltonhandley.com.

Dalton Handley is an international recruitment company dedicated to sourcing business development, marketing and communications talent for professional services firms across Australia with key alliance partner recruitment companies in Asia and the United Kingdom. For more information visit www.daltonhandley.com.

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