Digital Marketing Specialist | Leading Independent Law Firm

Dalton Handley
Sydney, Melbourne or Brisbane
14 October 2020

  • Lead the development and execution of the firm's digital marketing strategy
  • Drive client and market engagement for a leading Australian firm
  • Excellent career progression in a growing team

We have an opportunity for an experienced Digital Marketing Specialist to join this national and innovative law firm. Responsible for driving digital marketing, this role encompasses everything from digital strategy development, web management, paid and organic search, social media, lead generation and analytics to coding, digital campaigns and video. This is a fantastic opportunity to own and drive digital across the firm.

Role and Responsibilities

  • Work with the broader BD team to develop an integrated digital marketing strategy
  • End to end management of the firm’s e-marketing publications across a wide range of channels including internal newsletters, client updates, thought leadership reports
  • Update and maintain the firm’s website using WordPress
  • Optimise content across the firm’s core digital channels to increase search engine rankings, including the intranet, website and social media channels (LinkedIn, Facebook and Twitter)
  • Execute the digital stream of the firm’s go-to market sector campaigns, as well as the firm’s graduate, community, diversity and alumni initiatives
  • Increase traffic, lead generation, client engagement and reach, covering paid, owned and earned media across channels and platforms
  • Develop a reporting framework for monitoring and measuring the effectiveness of the digital strategy
  • Provide advice and optimise content across the firm's core channels to increase profile
  • Proactively identify opportunities for digital media coverage
  • Develop and manage a schedule of regular digital content distribution
  • Filming, editing and publishing video content.

Skills and Qualifications

  • Marketing, digital or communications tertiary qualification
  • Experience within a digital media role
  • Demonstrated understanding of contemporary practice and trends in relation to digital and online communications
  • Demonstrated ability to execute digital marketing campaigns
  • Experience utilising data analytics to improve and/or modify communication plans
  • Experience with web and social media analytics
  • Highly organised with the ability to prioritise multiple tasks
  • Excellent interpersonal skills and ability to interact at all levels
  • Strong attention and eye for detail
  • Excellent communication and presentation skills.

For more information, including a more detailed job description, please contact Vicky Feros +61 2 8042 7972 or email your CV to

Dalton Handley is an international recruitment company dedicated to sourcing business development, marketing and communications talent for professional services firms across Australia with key alliance partner recruitment companies in Asia and the United Kingdom. For more information visit our website

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