Marketing & Communications Manager

Hong Kong
11 March 2020

Deacons is seeking a Marketing and Communications Manager for our Hong Kong office.

As Hong Kong’s own world-class law firm, Deacons advises some of the world’s best known companies and financial institutions, as well as businesses and individuals in Hong Kong and the PRC, on their most significant and complex matters. We combine a strong tradition of client service with a pioneering, cosmopolitan outlook and offer the wide range of advice that you would expect from Hong Kong’s leading independent law firm.

Reporting to the Head of Business Development and Marketing, the Marketing & Communications Manager will be responsible for the delivery, management and execution of high-impact public relations activities that support the Firm’s strategy. S/He will play a leading role in various activities including the supervision of external agency partners in executing media relations actions, serving as project manager on multiple initiatives simultaneously, drafting communications materials for external and internal audiences and educating internal stakeholders on PR best practices. The candidate must be a self-starter, exceptional writer, critical thinker and team player with strong communication, organizational and management skills.

Responsibilities include but are not limited to the following:

  • Be the firm’s point of contact on all matters relating to branding, marketing and communications
  • Oversee and develop content for internal and external communication platforms / channels
  • Oversee and develop crisis management and other key communications projects
  • Support the business development team on major pursuits and business development activities
  • Oversee and develop submission strategy for all legal directories and awards opportunities, and coordinate related activities, including calendar, timelines, templates, and process documents for all submissions
  • On-going promotion of the firm’s accomplishments across all internal and external channels (website, intranet, firm brochures, social media etc.)
  • Ensure all marketing communications initiatives are integrated and optimised across all channels and supports the overall firmwide goals, strategy, values and brand
  • Oversee production, coordination and proof reading all marketing materials including brochures, technical guides, legal briefings, newsletter campaigns, capability descriptions, bios, press releases and other collateral
  • Keep up to date with trends in the market to proactively look for opportunities for campaigns and suggest to partners
  • Manage relationship with external agency and vendors professionally and with high efficiency in delivering results
  • Be the first port of call for media enquiries and build relationships with key target trade and national press and help spokespeople build and maintain their relationships
  • Ensuring communications are consistent with Deacons’ TOV and style
  • Custodian and brand ambassador of the Deacons corporate identity
  • Overall editor of our internal news channel, ‘What’s new’, sharing news stories and successes
  • Conduct marketing communications training internally for lawyers (e.g. media relations, social media, effective writing)
  • Collaborate with business development practice group team members to ensure they have measurable PR and communications objectives as part of their BD plans

Key Skills and Requirements

The successful candidate will be tenacious, and must have the ability to advise, persuade and influence senior partners.

  • Degree educated; further professional qualification would be advantageous
  • Five or more years’ relevant experience (preferably in professional services)
  • Exceptional writing and editing skills in English is essential
  • Spoken and written Cantonese and Mandarin preferred but not essential
  • Excellent attention to detail and the ability to create clear and concise messages intended for a sophisticated business and legal audience
  • Project management skills, with ability to take initiative, set priorities and see projects through to completion
  • Strong organisational and time management skills
  • Build effective working relationships and communicate effectively within the team and with partners across different practice areas
  • Have a confident and diplomatic style with the ability to influence partners
  • Agile working to respond to changing priorities and juggle high volume and working under pressure

How to Apply

If you fulfil all the qualifications mentioned above and have the drive to succeed, please send your CV and cover letter to Clara Cheung at Please include on the subject line: ICON Job Application: [Marketing & Communication Manager OR Digital and Graphic Design Executive].

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