Digital Marketing Advisor


Hall & Wilcox 
Melbourne
28 February 2020

About Hall & Wilcox

Hall & Wilcox is a leading independent Australian law firm. We are a firm of around 700 people including over 86 partners delivering outstanding legal services to corporate, public sector and private clients, both Australian-based and those offshore doing business in Australia.

Our leadership team was recognised by winning ‘Managing Partner of the Year’ at the 2015 and 2017 Australian Law Awards and the firm was named as WGEA Employer of Choice for Gender Equality in 2019.

About the role and team

We have an opportunity for an experienced Digital Marketing Advisor to join our national Business Development, Marketing & Communications team.

The Business Development, Marketing & Communications team at Hall & Wilcox is a national team of approximately 18 people.

Reporting to the Marketing & Communications Manager, this role will play an integral role in the execution of the firm’s digital marketing strategy to drive client and market engagement. 

Duties

  • Work with the Marketing, Communications and Business Development teams to develop a digital marketing strategy.
  • Increase traffic, lead generation, client engagement and reach, covering paid, owned and earned media across channels and platforms.
  • Develop a reporting framework for monitoring and measuring the effectiveness of our digital strategy.
  • Provide advice and optimise content across the firm's core channels to increase profile.
  • Proactively identify opportunities for digital media coverage.
  • Develop and manage a schedule of regular digital content distribution.
  • Filming, editing and publishing video content.

Skills and experience

  • Marketing, digital or communications tertiary qualification.
  • Demonstrated understanding of contemporary practice and trends in relation to digital and online communications.
  • Demonstrated ability to execute digital marketing campaigns.
  • Experience utilising data analytics to improve and/or modify communication plans.
  • Experience with web and social media analytics.
  • Experience in using all forms of digital media.
  • Highly organised with the ability to prioritise multiple tasks.
  • Excellent interpersonal skills and ability to interact at all levels.
  • Strong attention to detail and eye for detail.

Culture

Our collegial culture, shaped by our Hallmarks, guides the way everyone at Hall & Wilcox works every day.

We’re renowned for our Smarter Law approach. Smarter Law means we look beyond the status quo to think differently and find solutions that are better, faster and cheaper. Smarter Law includes enabling technology, challenging business models, innovative pricing and creative resourcing.

Our inclusive culture enables us to recognise and celebrate individual differences and create a workplace environment in which both individuals and groups feel welcome, respected and valued. Key focus include our Reconciliation Action Plan to increase Indigenous employment and our ongoing commitment to flexibility, cultural diversity, disability, LGBTIQ+ and gender equality.

Benefits

  • Modern, open plan offices.
  • Dress for your day – we trust our people to choose clothes that best represent themselves and our brand, every day of the week.
  • Structured learning and development programs for all career levels.
  • Extensive health and wellbeing program including healthy start breakfast program, mindfulness training, subsidised fitness, team sports and health checks.
  • Flexible working opportunities – talk to us about how this role could be flexible for you.
  • Salary continuance insurance.

How to Apply

To apply for this position please click here. For more information please contact Lauren Parrant, People & Culture Advisor on 03 9603 3669.

We encourage Aboriginal and Torres Strait Islander candidates to apply.

Recruiters please note:

Applications from Recruitment Agencies not briefed will not be accepted for this advertised position. For further information about Hall & Wilcox please visit our website.

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