Business Development and Marketing Executive



HFW
Singapore
12 February 2019 

The firm and role

HFW is a market-leading law firm and has been in Asia for 40 years, with the Singapore office established in 1990. In Singapore, the office has particular capabilities in:

  • Aviation
  • Admiralty and Crisis Management
  • Commodities
  • Corporate, Projects, Finance
  • Energy and Natural Resources
  • International Arbitration
  • Shipping and shipbuilding

It's an exciting time for our firm; we are building a strong and dedicated Business Development ("BD") and Marketing team in Asia. The culture is very down to earth and the business is appreciative of colleagues' hard work, enthusiasm and proactive solutions. This is an opportunity to make your mark!

The role focuses on supporting HFW's South East Asia practice, i.e. primarily working with Singapore and offering some remote support to Jakarta. The post holder will also work closely with the wider Asia team in Hong Kong on regional initiatives and the global team on firm-wide and team-related projects.

Attention to detail, strong English language drafting skills and an interest in learning about HFW's business are critical. The successful candidate will be proactive in learning about the business and industries the firm serves, so as to better drive business and client development objectives. He or she will also have autonomy and influence on content creation in pitching and communications projects alike. Experience in a professional services firm is valuable, though not essential for a candidate with the right mix of skills and attitude.

Key responsibilities

  • Marketing communications
  • Directory & award submissions
    • Directories – For all key legal directories (Chambers, Asian Legal Business,
    • Legal 500) help coordinate submissions for Singapore and Jakarta, including:
      • Managing deadlines.
      • Collating data and creating draft submissions for partner review.
      • Capture matter highlights to be entered into the firm's credentials database.
  • PR & brand 
    • External
      • Work with senior team members to help deliver PR campaigns, media placements and HFW-branded content (bulletins, briefings, marketing materials, and website). Ensure content is distributed through the most effective social media channels.
      • Support the improved use of social media within HFW, as a minimum ensuring that publications, firm news and events are promoted through appropriate online channels, as directed.
      • Work with suppliers to create branded client gifts and merchandise.
    • Internal
      • Draft office updates (client wins, events, team news, etc) to be shared on the firm's intranet and internal communications.
      • Contribute to any regional and global marketing reports and management presentations.
  • Business development
  • Pitching 
    • work with team mates, lead partners and associates to draft, edit and proof written sections and creatively present responses to pitch invitations and capability statements, requests resulting from client meetings and other materials for new business opportunities.
    • Support the pitch debrief process to help understand win/loss reasons.
    • Help track and report BD activity and pitch results.
  • Events & sponsorship
    • Ensure, with support from the Singapore Marketing Assistant, the successful delivery of all HFW events for the Singapore office, including
    • HFW-hosted events and external sponsorship – coordinate all events including seminars, roundtables, conferences and corporate entertainment.
    • External off-site (including overseas) client presentations and roadshows.
    • Each event will require varying degrees of support before (e.g. event brief, invitation, materials), during (e.g. set up and registration) and afterwards  (debrief) depending on the size and complexity of each event. Liaising with the London marketing team, particularly events, design and database, and working with the Singapore secretaries as required.
    • Track ROI and advise on events best practice in order to ensure alignment with strategic objectives.
    • Advise Jakarta colleagues on events best practice and remotely support with events held overseas.
  • Infrastructure, systems & processes
    • Work with other members of the marketing team and office secretaries, ensure the delivery of best practice and up-to-date business development and marketing tools, infrastructure and processes, including:
      • Credentials database
      • Client database (InterAction) use
      • Marketing template and precedent/standard content
      • Other ad hoc task as may be required.
    • Training secretaries on BD processes and systems.
    • Candidate specifications
  • Education
    • Degree-educated, ideally in a related discipline. In the absence of this, relevant experience in a professional services environment.
  • Professional experience
    • Ideally, a previous role in Marketing and/or Business Development in a law firm or other professional services environment.
  • Required qualities
    • Time management: ability to work in a demanding, fact-paced environment, dealing with competing priorities and ensuring high-quality outcomes under pressure.
    • Attention to detail.
    • Professional demeanour.
  • Communication 
    • Fluent written and spoken English, with excellent writing skills in business English.
    • Ability to distil complex and lengthy wording or ideas into pithy, engaging prose.
    • Confidence to communicate with senior colleagues and act as an advisor, making suggestions for improvement, rather than just processing requests.
  • Collaboration
    • Both within the Asia and global team, we pride ourselves on being welcoming inclusive and working together to achieve common goals.
    • Enabling secretaries and junior colleagues to upskill by giving clear directions, delegating appropriate work and delivering training.

How to apply

To apply for the role, please send your CV and covering letter to Nina Grayson, Marketing & BD Manager (South East Asia) on nina.grayson@hfw.com. You are also welcome to request an informal and confidential discussion if you have any questions before applying.

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