ICON Webinars

You asked and we’ve listened. ICON is bringing you regular, easy to consume learning and development sessions by webinar.

The webinar series will cover content on a variety of topics under our core specialisms of marketing, business development, communications and key account management – so you can keep your professional skills up to date with the latest learnings. We’ll also include some soft skills training to help you thrive in your role.

"A big thank you to ICON for organising a very informative webinar with Freya Giles on storytelling. It was interesting to see that many of the call participants rated themselves as “advanced” storytellers, which made me reflect on how often I engage in storytelling and how I would rate my own skills.  

It would be fair to say that storytelling is all around us – in our jobs, homes, communities. We tell stories all the time – whether we know it, or not. We tell ourselves stories too – about how good (or bad) we are, whether we are worthy (or not) of a recognition or reward.  But telling stories on a daily basis doesn’t equate to being good at it, and it doesn’t mean that we know which story to focus on, and which of our stories will lead to [positive] action, and why.  

So despite being “advanced” at the number of stories I tell on a daily basis, I have found Freya’s webinar extremely useful as it 1. went over some basic storytelling building blocks, and 2. it made me want to become “advanced” at telling quality stories that inspire action.

Freya is an incredibly experienced story teller, who very skilfully took us on a journey of why storytelling was important and what we can all do to become better at it. She reminded us that stories are everywhere – be it an email, water-cooler conversation (don’t we all miss those!?), CV, phone call, or a fully-blown marketing campaign – and we all have the power to influence our readers and listeners with a well-told story.

Good stories lead to action, which makes honing our storytelling skills in today’s noisy world ever more important. So a big thank you once again to Freya and ICON for organising this webinar." A Senior ICON member 

Webinar tips:

We recommend you use Google Chrome to view this webinar as it is the most advanced in terms of integrating the WebRTC technology behind the webinar.  The latest versions of Opera, Safari, Mozilla Firefox and Edge are also supported. Internet Explorer will not work. We also suggest you forward this document to your IT department so that they can make any necessary adjustments to the firm's firewalls. 

Upcoming events

    • 28 April 2021
    • 12:00 PM - 1:00 PM (UTC+10:00)
    • *Times stated are in Australian Eastern Daylight Saving time. Webinar login details will be emailed to registrants.

    We’re doing business in unusual times. With an increasingly competitive market, an uncertain economic future and some isolation restrictions still in place, business development and client relationship management require innovative measures.

    Leaders and professionals need robust plans for moving their relationships forward using both online and offline strategies. This requires going beyond salesy, spammy, out-of-date techniques that risk breaking down trust. It requires a clear and specific plan of action, so you know exactly what steps you need to take to grow your business or career in the ‘next normal’.

    Join Julissa Shrewsbury as she provides tips and tricks on how best to network in the new normal.  Taken from her popular 2020 course, The New Normal Networking Flow, in this presentation you will learn:

    • What works and doesn’t work in networking right now
    • How to define your/your team’s networking objectives towards a clear plan of action
    • Why you need to lead with your personal brand for effective network-building
    • 3 types of worthwhile conversations you can set up with influential contacts, clients and prospects that won’t feel ‘salesy’ or pushy
    • Why most people don’t make the most of online and in-person networking events (including their own!)
    • Considerations for effective ‘virtual’ networking

    Presenter details

    Julissa ShrewsburyJulissa Shrewsbury

    New Work Consulting - Director

    Julissa Shrewsbury is director of New Work Consulting (NWC), a specialist advisory working with organisations on how their people represent themselves and the company brand, both online and in-person.

    NWC looks at the Brand/Culture connection: how clear a company brand’s messages are to internal and external audiences, and how well the brand is expressed through its people, at every level of the organisation. In creating cultures of confident personal brands, Julissa’s method involves drawing out people’s key strengths and helping them communicate the value they bring to stakeholders, leading to stronger positioning, connection and visibility to reach individual and company KPIs. As well as providing analysis and strategic direction, popular development and training workshops include Personal Branding, Leadership & Confidence, Authentic Sales, Marketing, LinkedIn and Networking strategy for executives and teams. Julissa has worked with businesses of all sizes, covering a broad range of industries such as accounting, finance, law, engineering, resources and IT.

    Considered an Australia-wide thought leader in personal branding for professional services, Julissa has presented for The Singapore Institute of Directors, the Australian Institute of Company Directors, the Australian Institute of Management WA, The Tax Institute, CPA Australia, the Institute of Internal Auditors, the Association of Financial Advisers, the Law Society of WA and many more. She has worked with RSM, HLB Mann Judd, StatePlus, Subsea Energy Australia, Independence Group (IGO), Pritchard Francis and others. Her articles and commentary have been published in various media and professional journals, including The Australian Financial Review’s BOSS Magazine, Leader Magazine and Brief Magazine. She has published two books including The Powerful Personal Brand: Amplify your profile, communicate your value and own your space.

    Event details

    Wednesday, 28 April 2021

    Auckland - 2:00 pm - 3:00 pm

    Sydney, Melbourne, Brisbane - 12:00 noon - 1:00 pm

    Adelaide - 12:30 pm to 1:30 pm

    Hong Kong, Singapore, Perth - 10:00 am to 11:00 am

    ICON Member:  Free

    Non Member:  AUD90.00

    Webinar login details will be sent to the registrant upon registration.  Webinars are also recorded and loaded onto the members section of our website for future viewing. 

    ** Please note this is not a badged event.

Past events

31 March 2021 ICON WEBINAR: Better Tenders - Master the discipline behind winning more often and more easily
10 March 2021 ICON WEBINAR: "Stories of Ambition" - JLL's revolutionary brand campaign that has taken professional services marketing to new heights!
23 February 2021 ICON WEBINAR: The challenge for communicators in an age of mistrust, misinformation and the COVID-19 pandemic
10 February 2021 ICON WEBINAR: How to sell ideas faster so that you avoid wasting time
09 December 2020 ICON WEBINAR: Using your professional services firm's largest source of market intelligence: your website's analytics
01 December 2020 ICON WEBINAR: "Asking for a friend....."
25 November 2020 ICON WEBINAR: Demystifying the Federal budget and major economic trends
18 November 2020 ICON WEBINAR: Key messages that pack a punch - how to stand out?
11 November 2020 ICON WEBINAR: How to have successful change-based conversations?
29 October 2020 ICON WEBINAR: Coaching the Coach
21 October 2020 ICON Next Step Panel: Session 5 - What I Wish I'd Known (ASIA WEBINAR)
14 October 2020 ICON Next Step Panel: Session 5 - What I Wish I'd Known (AUS WEBINAR)
07 October 2020 ICON Next Step Panel : Session 4 - Staying Focussed
30 September 2020 ICON Next Step Panel : Session 3 - Persuasive Writing
29 September 2020 ICON Webinar: From Good to Great - How to create SEO Content that ranks
23 September 2020 ICON Webinar: Managing Partner Panel Discussion
16 September 2020 ICON Next Step 2020: Prepare your career with the ICON NEXT Step program 2020
16 September 2020 ICON Next Step 2020: Session 1- Secrets to Career Success
15 September 2020 ICON Webinar: Choosing, implementing & staying on top of a CRM in professional services marketing
10 September 2020 ICON Webinar: Twelve Marketing Matters that Matter
09 September 2020 ICON Webinar: What lawyers think of crisis communicators
26 August 2020 ICON Webinar: How to fall in love with selling yourself
19 August 2020 ICON Webinar: The Five Disciplines of a Leader's Mindset
12 August 2020 ICON Webinar: Sales Success During the COVID Crisis
22 July 2020 ICON Webinar: PERSONAL BRAND HEALTH CHECK - for our new age of networking
15 July 2020 ICON Webinar: Quick-Start Your Success in Uncertain Times - An Interactive Q&A
08 July 2020 ICON Webinar: Your digital marketing investment - valuable asset or data white elephant?
07 July 2020 ICON Webinar: Practise social distancing but not vocal distancing - how to speak with influence when working remotely
01 July 2020 ICON Webinar: Ten Immediate Actions to Generate Revenue and Cash
30 June 2020 ICON Webinar: The side-effects of COVID-19 - an economic perspective
25 June 2020 ICON Webinar: Future proof your career
17 June 2020 ICON Webinar: Using Design Thinking to improve the client experience
10 June 2020 ICON Webinar: The Magic of Storytelling
03 June 2020 ICON Webinar: Why your business needs some show business
28 May 2020 ICON Webinar: How to Va Va Voom your Za Za Zoom
27 May 2020 ICON Webinar: Packing the house for your webinar
26 May 2020 ICON HK Webinar: A mask for your heart
20 May 2020 ICON Webinar: The Art and Science of Persuasion - The foundations of killer copywriting
13 May 2020 ICON Webinar: Preparing for performance review discussions during uncertain times
06 May 2020 ICON Webinar: Reputation Management and Staying Ahead of the Game
23 April 2020 ICON Webinar: Transforming your webinars from good to great!
22 April 2020 ICON Webinar: The Science of Optimism
15 April 2020 ICON Webinar: Getting to Know Your Reader - The single most important part of any copywriting task
08 April 2020 ICON Webinar: Working with clients during challenging times
01 April 2020 ICON Webinar: Presenting with Impact
25 March 2020 ICON Webinar: Increasing Stakeholder Engagement through a Neuroscience Lens
11 March 2020 ICON Webinar: Using the ten principles behind great customer experiences
26 February 2020 ICON Webinar: The power of process: writing that gets results
12 February 2020 ICON Webinar: Discover Your Leadership Voice: How to radically increase your influence in any environment
04 December 2019 ICON Webinar: Honestly Speaking: How Corporate Events and Professional Speakers Play a Key Role
27 November 2019 ICON Webinar: Transformational Change
13 November 2019 ICON Webinar: Unlocking value through engaging internal communication
30 October 2019 ICON Webinar: How to qualitatively understand your clients
23 October 2019 ICON Webinar: Your Leadership Future Starts Now
10 October 2019 ICON Webinar: Practical social media – a simple three step method
11 September 2019 ICON Webinar: Client feedback – what you need to know
28 August 2019 ICON Webinar: Using CX to improve the business
14 August 2019 ICON Webinar: Leveraging Your Purpose at Work – How to create one and use it to your advantage
17 June 2019 ICON Webinar: A journey of discovery into the client experience equation

“I’ve attended two webinars (Designing Great Client Experiences with Matt Johns and Leveraging Your Purpose At Work with Grant Herbert) and found both extremely useful and the quality excellent. 

I’m looking forward to ICON’s future offerings and bringing in my colleagues to attend as well.” 

A delighted ICON member

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