The Board

President Fraser McNaughton is ICON’s Vice President. He has been heavily involved with ICON (APSMA) for 8 years, having initially joined the NSW Committee before his Board appointment in 2013. As VP, Fraser is dedicated to working with our member firm CMOs to jointly grow the capabilities and the standing of ICON’s members within their respective firms.

For a day job Fraser is Chief Marketing Officer of leading mid-tier firm, Grant Thornton Australia. Based in Sydney he leads a national team of highly experienced and enthusiastic marketing, sales and communications professionals, together responsible for defining and delivering Grant Thornton’s go to market vison, strategy and objectives. Fraser is an experienced and intuitive marketing and sales professional who, as a member of Grant Thornton’s senior leadership team, has a particular passion for improving client interactions as a driver of better experiences and the foundation to brand loyalty and sustainable revenue growth.

Outside of work Fraser enjoys quality time with his family and prolonging his football career as long as he can.
Company Secretary Jason is a senior business development and marketing professional with more than 20 years experience, across nearly the full spectrum of professional services. He has worked in major law firms in Australia and internationally, including Herbert Smith Freehills, Linklaters and Mayer Brown, a large management construction firm, Turner & Townsend and accountancy firm Grant Thornton. His roles have included managing high performing teams across EMEA while in the UK and Asia Pac when in Australia, across multiple offices and locations.

Jason has worked across various different aspects of business development and marketing, looking after regions, sectors, business units/practice groups, key account clients and various marketing activities, all the way from strategic advice and support through to managing and running events.

Jason currently heads up the BD and Marketing team for Deloitte in Queensland. His role covers, strategic support to the business, BD, account management, marketing, communications and events working with many of Australia’s largest companies and brands. Jason’s focus is on ensuring everything that is undertaken is client centric and leads to achieving the best results for clients.Jason is a Fellow of the Chartered Institute of Marketing and a Chartered Marketeer.

Jason is married with three children, manages a couple of his daughters basketball teams and when he has time likes to keep active, playing squash, tennis, running, swimming and kayaking, which he will continue to do as long as his body will allow.

Board Member Anja is a results-driven marketing and communications leader with over 10 years' experience in developing and executing strategic marketing campaigns that drive brand awareness and revenue growth for global law firms. As the Head of Marketing + Communications at Wotton + Kearney, she leads the corporate communications, media relations, and internal communications, as well as all marketing campaigns for the firm..

Anja is passionate about creating compelling content and delivering end-to-end campaigns that are aligned to business strategy, ensuring there is a cohesive approach across all marketing, communications and business development activities. She has successfully managed campaigns for various industries, such as financial services, life sciences and professional services, working closely with the senior leadership team and the business development team. She also has a Masters of Marketing and a strong background in public relations and media engagement..

Board Member Penny has been involved in ICON since 2012, starting as a Committee Member in the Victorian Chapter, before moving to Singapore and joining the committee there. Penny then led the Singapore Chapter as the Singapore Chair for over 18 months, bringing the chapter from the post start-up phase to one of ICON's most successful new chapters, before joining the ICON Board of Directors in 2016.

Penny has over 12 years' experience in business development, client engagement, marketing and communications in the professional services sector and has worked for large professional services firms in Australia and Singapore.

Currently based in Singapore, Penny is the Head of Business Development Marketing, Asia Pacific at JLL, the world’s best known property firm. At JLL, Penny is responsible for driving the business development and client development strategy for JLL’s regional offering, across 16 markets in Asia Pacific.

Outside of JLL and ICON, Penny is a keen traveller and loves good food, F45 training and surfing.
Board Member Priyanka has been involved with ICON since 2015, firstly as a Committee Member and then as the Co-Vice Chair of the Singapore chapter; She joined the ICON Board of Directors in September 2018 where she has championed our Learning & Development framework and digital communications.

She is a commercially-driven and sales-focused Marketing Director with 18+ years of experience in Financial Services marketing - specialising in Fintech, Web3 (inc Crypto) and B2B across Asia Pacific. As the Founder of Window Seat Consulting, she helps B2B brands navigate digital marketing transformation, and build teams that have a growth marketing mindset, with revenue generation and long-term brand value at the core.

She has worked for, or consulted to marketing leaders at Westpac, ANZ, Experian, Standard Chartered, Allied World, Reuters Plus, First Abu Dhabi Bank, TZ APAC (Tezos), Blockbank, bolttech and more.
Treasurer Damian joined ICON in 2019, starting as a Committee Member in the Victorian Chapter before joining the ICON Board of Directors in 2022.

Damian started his career as an advertising creative after completing a Bachelor of Commerce (Marketing and Management) and AWARD School, then going on to work with brands such as Roadshow Films, Warner Bros., The Body Shop, Ralph Lauren, Best Buy and many others in agency and in-house roles in the UK, Canada and here in Australia.

In 2007 he left the advertising industry and completed a Masters of Accounting while a fulltime stay-at-home dad to newborn twins. In 2011 he was accepted into the graduate program at PwC Melbourne as an accountant, developing skills across Corporate Tax and Audit within the Private Clients Practice.

Having received substantial hands-on experience in the financial accounting and tax management of private companies, Damian returned to marketing and business development where he has worked within the accounting and legal industries since 2015 in senior BD roles at Pitcher Partners and Colin Biggers & Paisley.

With a deep knowledge of effectively utilising online and traditional marketing channels, Damian currently drives the account management, skills coaching, content development and effective events at Madgwicks Lawyers.

Vice President Vivienne has been an enthusiastic member and presenter for APSMA and now ICON since back in the days when there were 8 large accounting firms.

Vivienne started her working life with actuaries and has since held marketing and strategy director roles for accountants, engineers, IP and IT firms, lawyers and more recently agronomists working and presenting all over Australasia and throughout UK and Asia. Along the way she spent 15 years in brand strategy, developing and rolling out brands for B2B and B2C brands such as Telstra, ANZ and NEC. In the last 10 plus years Vivienne has developed a real passion for the voice of the client. She has interviewed 000s of clients and developed and delivered client feedback programs. She is the author of “Growing Your Professional Practice”. More recently Vivienne has taken this passion to the books and is working on a PhD in client feedback with Edinburgh Business School.

Alongside her professional career, Vivienne has 25 years’ experience as a qualified company director, sitting on boards of health, education and arts organisations. Apart from sitting on the Board of ICON, she is currently Chair of Statewide Autistic Services, is on the board of Victorian Opera and owns Melbourne’s oldest independent wine shop The Wigs Cellar with her husband. She has two grown sons and loves reading, art, live music, paddle boarding and, obviously, food and wine.

Mackenzie - Ross
Board Member Jocelyn has been a member of ICON since 2016, first as Queensland Committee Member then as Chair before joining the board as a director in 2023.

Jocelyn commenced her career working in the tourism industry after living for 4.5 years in Japan. She worked as sales and key account manager for attractions and hotels in Cairns, managing the accounts of some of the largest travel agencies in north Asia, Europe and Australia.

In 2010, Jocelyn returned to Brisbane where she took on senior marketing roles in software and publishing before transitioning to professional services, working in marketing and business development for a SEQ-based accounting firm and large legal firms Norton Rose Fulbright and MinterEllison. She has used her problem-solving skills to help accountants, lawyers and other professionals to achieve business growth by bringing people and ideas together.

Jocelyn is currently Pursuits Manager for Ashurst. She works with partners and senior lawyers to drive strategic initiatives across Business Development, Pursuits and Client Relationship Management. Jocelyn has recently completed her MBA at the University of Queensland and is using the skills developed to come up with original solutions to problems and stay abreast of the latest industry and market trends.
Board Member Mona Lolas is an accomplished Global Sales and Marketing Executive with over 25 years of experience in High Tech and Consulting.

As an industry veteran who is passionate about technology and marketing, Mona has deep expertise in B-to-B technology marketing and sales leadership. She has in-depth knowledge of marketing disciplines including strategy and planning, channel marketing, content creation, customer and industry marketing, demand creation, events, and public and analyst relations.

She is currently the B2B Solution Partner at Forrester leading the Sirius Decisions and B2B Product in AsiaPacific. Prior to joining Forrester-Sirius Decisions, Mona held senior roles at companies such as Autodesk, Symantec, Intel, Sun Microsystems, Microsoft, Optus, Telstra, and IBM. She served as a Board Director at AMI, Australian Marketing Institute.

Mona has a passion for promoting women in leadership positions and advocating to empower girls to STEAM roles. Fellow of the Australian Marketing Institute (FAMI), Certified Practicing Marketer (CPM). Current Member of Forrester Diversity and Inclusion Council.
Board Member Kristy is a senior business development and strategy professional with more than 15 years’ experience across the full spectrum of business development and marketing. Kristy has worked in major law firms in New Zealand, Australia and Asia, including Freshfields Bruckhaus Deringer, Herbert Smith Freehills, Clayton Utz and Corrs Chambers Westgarth. Kristy is currently based in Auckland and is the Director of Business Development & Marketing at MinterEllisonRuddWatts, the top-tier law firm in New Zealand. Kristy is responsible for driving the business development, marketing and client development strategy for many of New Zealand’s largest companies and leading brands.

Kristy has been involved in ICON since 2011, starting as a member in Hong Kong, before moving to Australia and joining the committee in Perth. Kristy joined the ICON Board of Directors in 2023.

In her spare time, Kristy enjoys hot yoga, sailing, hiking and is a sought after writer for leading travel publications.
Board Member Cheryl started her professional journey in LA whilst at university, interning and working for Twentieth Century Fox, Entertainment Tonight, the Oscars and the Emmys.

After graduation, she moved back to Hong Kong to pursue a career in events, marketing and PR before joining the world of professional services, where she has over 12 years' experience working in in international law firms.

Her experience includes business development, marketing, events, pitching, employee engagement, coaching, social entrepreneurship, DEI and training programmes.

She is passionate about a people-first approach, firmly believing in the transformative power of effective communication and engagement.

She is currently a Senior Business Development Manager and Executive Coach at Herbert Smith Freehills and has been a member of both Singapore and Hong Kong ICON committees.

Board Member Marnie Reid, Director of Business Development.

Marnie Reid leads the client and marketing strategy at Maddocks with support from a high-performance focused on ensuring best service for clients.

Marnie has over 20 years’ experience in legal business development marketing, with the last 13 years leading teams at Australian and global law firms. Marnie joined Maddocks on 18 October 2021 from Clyde & Co, where she was been the Head of Asia Pacific, Marketing and Business Development since 2018.

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