ICON Mentoring

Mentoring is strong within the ICON community and this facilitated program actively connects mentors and mentees in the same geographic region.

ICON’s most senior members take pride in giving back to the profession via mentoring relationships and mentees benefit from the significant experience and networks of these leaders.

ICON’s mentoring program encourages mentees to take ownership of their own goals and aspirations and actively seek advice from their mentors. Mentors encourage mentees to identify current and future challenges, helping them to become prepared and resilient professionals.

Mentors also benefit from the program by polishing their leadership skills and getting fresh perspectives from younger professionals.

The ICON Mentor Program is delivered through the Regional Committees. Please contact your local committee for more information.

The program encourages mentees to:

Identify goals and create strategies to achieve these goals

Receive advice and networking opportunities

Confront and discuss existing challenges

Identify their next challenge

Mentors will benefit from:

Developing their own leadership skills while helping others to develop theirs

Learning from mentees’ innovative ideas and concepts

Developing creative solutions to challenges presented by the mentee

Helping to shape the careers of marketers within professional services

Giving back to the professional services sector  which they have been part of for many years    

There are both immediate and long term benefits for mentees:

Strategies and tools for achieving career aspirations

A stronger sense of professional self

Increased self esteem and confidence

Improvement in existing skills and development of new skills

An insight into leadership and management roles

Increased networking opportunities    


New South WalesPenny ThomasContact Penny
QueenslandNaomi LynnContact Naomi
VictoriaCatriona McNeeContact Catriona 
Western AustraliaCharlotte ChapmanContact Charlotte
South Australia Olwin ColeContact Olwin 
The best mentor and mentee relationships are often those which develop naturally on their own accord over time. The ICON mentoring program is designed to simply kick-start the mentoring process by connecting mentees to mentors they would perhaps be unable to connect with outside the program. Once connected, it is up to the mentor and mentee as to how they structure and maintain their professional relationship. It is expected that many relationships will continue to grow and prosper once the six month program is complete.

Mentoring Events

Upcoming events

    • 21 July 2021
    • 12:00 PM (UTC+10:00)
    • 21 September 2021
    • 5:00 PM (UTC+10:00)

    Designed specifically for junior marketers, ICON’s Next Step program equips the next generation of B2B professionals with the practical skills needed to succeed in the professional services sector. This program is carefully curated to aid early-stage marketers in taking the next step in their careers.

    This year’s Next Step 2021 program will be a series of four virtual events aimed at ensuring everyone has the opportunity to continue learning and growing during this uncertain time. Each full series participant will also be assigned a mentor, who will provide further career guidance.

    Here are some of the highlights:

    • Mentoring session with a senior practitioner, to support specific challenges
    • All sessions will be accompanied with L&D tools and checklists to support participants beyond the program.
    • Participants will have access to 10+ senior leaders and to a community that can help support them in their career journey


    Session 1: Step into success; create value by managing up and working with colleagues effectively

    Format: Regional Webinar

    Date:  Wednesday, 21 July 2021

    Time: 12:00 noon AEST

    Leadership development trainer and coach Louise Wakefield and Head of Marketing and Communications at Savills Lucia Serban will focus on team work and dynamics, self-leadership and how you can develop tools for your personal tool-box to work effectively in a range of work contexts and environments. 

    Session 2: Stride towards your goals; drive results by being visible, persuasive and proactive

    Format: Regional Webinar

    Date: Thursday, 12 August 2021

    Time: 12:00 noon AEDT

    Karen Eck, founder of eckfactor, and an experienced publicist, strategist and talent manager will present session 2. Karen specialises in strategically positioning brands and exceptional individuals. She will help you supercharge your personal and professional brand and achieve the opportunities and success you deserve.

    Session 3: Advance your skills; improve your research capability to create a compelling story

    Format: Regional Webinar

    Date: Wednesday, 1 September 2021

    Time: 12 noon AEDT

    With information available at overload levels, finding credible sources and accessing quality information efficiently is key. This session will deliver guidance from researchers working in professional services to help you hone your skills so that you can be more client focused and have the skills to research and analyse key industry and market trends.

    Session 4: Take a short-cut: seasoned professionals tell 'What I Wish I’d Known'

    Format: Regional Webinar

    Date: Wednesday, 21 September 2021

    Time: 12:00 noon AEDT

    Last year’s highlight session repeated! Get the benefit of years of experience without having to do the hard yards. Our panel discussion will cover what seasoned professionals wish they’d known when they were starting out, successes and key lessons, plus great tips and ideas for your career.

    Session 5: Be guided by the best; underpin your growth with mentoring, coaching and developing your network

    Participants will end the series with a mentoring discussion and the opportunity to receive advice to increase self-esteem and confidence, develop strategies for achieving career success and enhance your networks further with peers and senior practitioners.

    Next Step pricing:

    ICON members: AU$290

    Non Members:  AU$390

    Single sessions can also be purchased at AU$80 for ICON members or AU$160 for non-members via the individual event. 

    It is more important than ever to stand out from the crowd and develop the necessary skills for the next step in your professional career. Do be sure to note the dates and engage your junior marketers. Full program details will be available shortly at our events page or register for the full series below. 

Powered by Wild Apricot Membership Software