Designed specifically for junior marketers, ICON’s Next Step program equips the next generation of B2B professionals with the practical skills needed to succeed in the professional services sector. This program is carefully curated to aid early-stage marketers in taking the next step in their careers.
The Next Step program offers a comprehensive learning experience with five webinars and one in-person networking event.
Here are some of the key highlights:
- Comprehensive Learning Tools: Each session is accompanied by Learning & Development tools and checklists to support your growth beyond the program.
- Access to Senior Leaders: Gain invaluable insights from senior leaders in the professional services industry.
- Community Support: Connect with a community of peers and experienced professionals who can support you throughout your career journey
WHAT YOU'LL LEARN IN 2025
SESSION 1: Getting to Know You
Get to know your fellow Next-Steppers while enjoying refreshments: our kick-off event is a great way to practice your networking skills, meet other young professionals working in your sector and learn more about what’s in store for the program. We will also have guest speakers sharing their insights into having a long and fulfilling career in professional services. For those who can’t attend the in-person event, there will be an online session.
SESSION 2: Master clear messaging: revisiting key concepts in corporate communication
Knowing how to write effective communications is an important skill in any role. In this session, you’ll learn how to write clear, concise messages using plain English, enhancing your effectiveness in your job. We’ll also cover techniques for crafting compelling emails, thought leadership pieces, pitches, and more.
During this session, facilitator Grant Butler will help you understand the impact of generative AI on corporate communications and what you need to know to stay ahead in any profession. By the end of this webinar, you will acquire essential communication skills that will set you apart and help you succeed throughout your career.
SESSION 3: Unleashing your leadership potential: Crafting your unique style
Are you ready to step up and take on a more senior role in your firm? Join us for an engaging and interactive session designed specifically for junior marketing and business development professionals working in professional service. Discover what makes an effective leader and gain insights into various leadership styles. Facilitated by accredited coach Cheryl Lee, this session will help you identify and develop your own authentic leadership style, providing you with practical tools and an action plan to gain the skills needed to lead with confidence. Don't miss this opportunity to unleash your leadership potential and make a lasting impact in your career.
SESSION 4: How to plan & manage your career
How to set and achieve short-term career goals, including identifying areas for skill development, seeking mentorship, and creating a professional development plan.
SESSION 5: •How to build a professional online and offline presence and personal brand
How to build a professional online and offline presence and personal brand, including creating a LinkedIn profile and sharing relevant content, engaging with industry groups, and attending conferences and networking events.
SESSION 6: What I wish I’d known
Our perennial favourite is back! Get the benefit of years of experience without having to do the hard yards. Our panel discussion will cover what seasoned professionals wish they’d known when they were starting out, successes and key lessons, plus great tips and ideas to help you succeed.
NEXT STEP PRICING:
FULL PROGRAMICON MEMBERS: AU$290 | single sessionsICON MEMBERS: AU$80 |
It is more important than ever to stand out from the crowd and develop the necessary skills for the next step in your professional role. Sign up now for this career-changing program or contact us for more information.
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