2016 Asia Conference

The largest Asia Annual Conference to date, the 2016 Asia APSMA Conference - Navigate welcomed almost 250 delegates from across the region.

This year’s event saw a number of firsts for APSMA Asia as we introduced a brand new espresso-learning format and launched our first-ever themed-networking cocktail event. To help you continue your Navigate journey, we are delighted to share with you a summary sponsored by our friends at Baker & McKenzie. Please feel free to share this pack of practicable, actionable takeaways with your teams and digest as a refresher of the day’s key learnings.

We'd like to express our thanks to the valued sponsors highlighted below; their generosity and support brought this amazing event to life! 

Thank you also for your enthusiastic participation and the feedback you have kindly shared with us.

We look forward to seeing you at future APSMA events, and welcoming you back to the Asia APSMA Conference again next year!

To view our post conference report, please click here.

2016 APSMA Asia Conference: Navigate

Megatrends, strategy changes, business transformation, digital disruption…each day we're faced with new challenges, distractions, and opportunities to drive business success. How do we navigate the complexities of our industry, organisations and careers?

We’re excited to invite you to the 2016 APSMA Asia Annual Conference: Navigate.  Now in its fourth year, this conference brings over 200 professionals in business development, marketing and communications from industries including accounting, legal, real estate, engineering and business consultancy services. 

Join us on Thursday, 2 June 2016 to participate in a range of break-out sessions, hear from industry experts on best practices and expand your network.  

Opening plenary: The Asian business leader of the future

Your career may have started in the third industrial revolution, but can you be a leader in the fourth? As the internet of things evolves into the internet of everything, how globally connected are you? As people move from the 9-to-5 office to working flexibly across geographies and time zones, can your management style stretch too? Join this thought-provoking discussion, featuring a panel of experts and entrepreneurs, on the future of business in Asia and the kind of leaders it will need.



Bin Wolfe, Asia-Pacific Managing Partner – Talent, EY

Michelle Sun, CEO and Cofounder,
First Code Academy
Vincent Ng, Founder,
1+1=11 Productions; Curator, TEDxWanChai


Graham Seldon, Director, Seldon Rosser

Choose four of these six ‘turbo-charged’ learning sessions on the day 

As participants, you can attend up to four break-outs with focused, practical learning and key actions you can implement right away, including:


Cocktails Across Cultures with
Sean Dubberke, Director of Learning RW3 CultureWizard

Want to learn how to create successful cross-cultural business interactions? Challenge your assumptions and eliminate stereotypes by focusing on deep cultural values and how they influence business development and marketing across Asia. Learn about intercultural business strategies to better approach your work with people from across the region and around the world.


Communicating Powerfully as a Sales Leader with
Mark Weston, Director & Head of APAC, Arcadia Consulting

Having trouble getting stakeholders to pay attention to you? Equip yourself with an elegant framework for communicating powerfully. Learn the importance of leading with a macro view before chunking down to the micro view. Experience the power of the emotional side of your message as well as the importance of tailoring those messages while navigating a complex set of stakeholders.


Disrupt or be Disrupted: the new Client Experience! with 
Anson Bailey Principal, Business Development, KPMG

Traditional business still think e-commerce is a business model. That is not the case: it is now a lifestyle! Walk through some of the extraordinary trends that the new Asian consumer is drawn to and learn how you can adapt to these new business drivers.


Build a KA-POWerful Personal Brand: Strategic Business Networking & Personal Branding Skills with
Nidhi Kush Shah, Founder & Director, Alchemy Consulting

What do successful and influential leaders have in common? A powerful personal brand, inspiring and impactful communication, a solid network of people, a magnetic presence and an elusive charisma around them. Not too much to ask for, right? Get quick and practical tools on how to deliver a compelling and memorable personal brand slogan, learn how to exude presence, boost your personal brand and create meaningful connections, all while branding and networking.


Harness The Power of Visual Communications: Supercharge Your Video Marketing with
Angela Cheung, Managing Director, APV

V for Video, V for Victory! In this engaging and practical session, professional marketers and communicators will learn how to achieve better marketing outcomes by adopting 'best practice' in video. Understand where to start, digest emerging trends and pick up tips on how to harness an existing, relevant fanbase in just two easy steps.


Storytelling for Leaders® with
Perry Lam, Founder and Chief Excellence Officer, The Lam Institute

Stories are incredibly powerful in many business situations. Some people use them naturally and we often (secretly) admire the ease with which these gifted few can influence, engage and inspire. However, with a few core skills, this power is totally available to everyone. Join this Storytelling for Leaders® inspired session to tap into the natural power of stories.

Closing plenary: Are you CX-perienced? Getting inside your customer's head

How do customers navigate your business?  At our closing plenary, you will interact with the most accomplished customer experience professionals in the market to equip yourself with the latest insights to help transform your client relationships for your organisations. 


Christopher Brewer, Vice President – Partner, Customer Strategy at Ogilvy & Mather

Adam Darvell – Director Strategic Innovation APAC,

Walter Jennings, Vice President, Corporate Communications, Huawei Technologies Ltd


Virginia Morris, Managing Partner, Bamboo Difference

Last chance to secure your place at our Asia APSMA Conference: Navigate on Thursday 2 June 2016.  

Conference Details:

12:30pm - 1:00pm 


1:00pm - 1:10pm 


1:10pm - 1:55pm

Opening plenary – The Asian business leader of the future


  • Bin Wolfe, Asia-Pacific Managing Partner – Talent, EY; 

  • Michelle Sun, CEO and Cofounder, First Code Academy; 

  • Vincent Ng, Founder, 1+1=11 Productions, and Curator, TEDxWanChai

1:55pm - 2:05pm 

Introduction to our breakout sessions

2:15pm– 4:55pm

Sessions 1 -4 - On the day, you’ll be able to choose to attend 4 of 6 breakout sessions from our Conference program

5:00pm - 5:50pm

Closing plenary: Are you CX-perienced? Getting inside your customer’s head


5:50pm - 6:15pm 

Closing remarks

6:15pm – 9.00pm

Cocktail reception with sponsored networking cocktail game by Press Start

Not an APSMA member?  This is a great time to join and take full advantage of cost savings for members. For more information on membership options please click here.

Individual Tickets Standard
APSMA members

HK$1,650 | AU$290

HK$2,500 | AU$440

Group tickets Applicable to group booking of ten or more. HK$1,260 | AU$220 per person

Join our LinkedIn Group for updates on APSMA Asia.

APSMA thanks its 2016 Asia Conference Sponsors

Platinum Sponsors: 


Gold Sponsors: 

Silver Sponsors:


Video Production:   Lunch: Events Management:

Design and Production:
Prize Draw:

Photo Booth:
Team Building:

Cocktail Canapés:Sponsor in Kind: 


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