2014 Annual Conference


The aim of 2014 Annual APSMA conference was to push the boundaries with the theme ‘No Limits’!  We wanted to provide a conference program that would challenge delegates to think outside the box of the professional services paradigm they work in every day and we think this was achieved!

The Conference was held at the Raddison Blu Hotel Sydney on October 23 and 24 and delegates attended from across Australia, New Zealand, Hong Kong and Singapore and from a broad range of the regions professional services firms, large and small.

The line-up of speakers was inspiring, starting with an Economic update from Justin Smirk of Westpac to kick things off. Dr Bob Murray gave a fascinating insight into how sales people and customers view each other and how knowing the differences can help you to become a powerful persuader in your daily role.

In addition we also heard about taking a great idea and building a start up, using your voice to influence, a thought provoking Managing Partner panel and listening to what matters to the CMO’s. This gave delegates plenty to think about in how they can 'think outside the box' and how to inspire others in their firms to do the same.

Another spectacular cocktail party was attended by over 200 people at the fabulous Café del Mar in Cockle Bay Wharf.

Click here to see photos from the conference and cocktail party!

APSMA would like to thank its generous sponsors:


Acritas is the world’s leading provider of legal market research.

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McLoughlinBall is a specialist recruitment firm run by professional services marketers for professional service marketers. We place marketing, BD and communications executives within the profess
ional services industry at every level.

Our philosophy is extremely simple - we provide an exemplary personal, ethical and informed service with absolute discretion and the utmost dedication to our clients and candidates alike.

McLoughlinBall was founded in 2006 and we have grown from strength to strength, working across Australia, New Zealand and Asia. We also work with overseas candidates wishing to either return to Australia or develop their career here. We have an intimate understanding of the professional services industry, the partnership structure and the players within it. This knowledge and insight enables McLoughlinBall to be able to refer the most appropriate level and salary, and that can only benefit clients and candidates alike.


Lexology is a fully customisable newsfeed of law firm client alerts, articles and blogs delivered free of charge to the desktops of senior business lawyers worldwide on a daily basis.

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Fuji Xerox Australia

Fuji Xerox Australia is part of a world leading enterprise for business and document management services. As a global organisation (since our inception more than 50 years ago in Australia), we have always been focussed on developing new ways for people to communicate and then continuously innovate and improve those ways. Through our broad portfolio of document technology, services, software and supplies, we provide essential back-office support that clears the way for customers to focus on their core business. Our proven services can help transform enterprise, lower costs and create a better customer experience.

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  • Creative Services
  • Communications and 1:1 Marketing Services
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  • Imaging and Document Management Services
  • Accounts Receivable and Payable Processing
Through the implementation of efficient business processes and effective communication, we deliver the right information to the right people in the right format. A continuous source of innovation helps us optimise IT and print infrastructures to deploy document strategies that are efficient, productive and waste free. This enables our customers to meet their business challenges in new ways with measurable results. 


Concep is a provider of empowerment marketing technology and services to corporate and professional firms globally. Concep are a trusted long-term partner to over 200 firms globally, delivering enterprise wide email marketing and mobile business development technology and supporting services. We believe that technology, creative, strategy and most importantly people are the fundamental elements to successful marketing. Our desire is to partner with firms who believe in the value of marketing and strive to ensure their investment delivers the desired return, ultimately building real value in their brand.


Folk is an independently owned, Australian, brand and user experience design consultancy, specialising in B2B and Government. Our ideas help brands be seen, heard and experienced more powerfully - improving how our clients are perceived by their internal and external audiences through the brand image they project, the clarity of their communication and the digital experiences they deliver.
We work with NSW and Commonwealth Government agencies along with Australian and International clients in professional services, banking and financial services, infrastructure, utilities, mining, health and IT.
Folk is a group of 24 creative professionals operating from our converted chocolate factory in Sydney’s inner west. Our team includes strategic thinkers, user experience specialists, designers, developers, producers and account services. Founded in 1996, Folk has been recognised in both Australian and International creative awards.
Studio Commercial   
Studio Commercial is a professional photography studio working from studios in Sydney CBD as well as on location.

With a team of six photographers, we match our distinct creative styles and experiences to that of our clients’ needs to deliver quality outcomes, but it is our collaborative approach where we listen to clients and work as a team to generate ideas that produces truly inspiring images. 

We work for direct clients, design studios and advertising agencies and shoot corporate, product, annual report, editorial, architecture, product, advertising and general photography. 

We love what we do and we love working with clients to help them succeed. 


Viocorp provides brands, corporate, enterprise and government organisations with a suite of solutions that reach and engage their internal and external audiences with online video. Viocorp’s technology allows the audience to consume video content across any device: iPads, smartphones, tablets and desktops – anywhere in the world. 

Our Flagship product, Viostream, is an intuitive cloud solution allowing organisations to create, publish, manage and distribute online video content. Sophisticated analytics tools help our clients to measure viewer engagement, effectiveness and the impact of their online video strategy. Viocorp also provides secure, reliable live webcasting and video content production services. 

Based in Sydney, with over 10 years experience our customers choose us because we deliver high quality results coupled with local expert support and security. 

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