Every day professionals in our industry are bombarded with new perspectives and opinions – each idea offering a direction for meeting career goals but also raising many questions. What idea should we try first? How has it helped others succeed? Would it work for me in my situation?

The risk is we freeze. Instead of improving we fall back on our habits – doing things the same old way. All the while that nagging voice in our head reminds us we should be responding and adapting to the world around us, for fear that we get disrupted or worse, become obsolete.

To change we must RESET.

The 2018 ICON Annual Asia Conference brings together thought leaders, explorers and practitioners who will be sharing tools and techniques born from their own experience, to help you be more impactful in meeting the needs of your internal and external clients.

RESET is an opportunity to reimagine yourself.

Our speakers will challenge you to build resilience and flexibility to face down your fears, build habits of happiness, and adopt design thinking approaches to apply practical innovation to your organisation.

Held at the Hyatt Regency Hong Kong at Tsim Sha Tsui, This impactful half-day event connects CMOs, Marketing professionals, practitioners and business leaders from many business sectors in a once a year networking and learning event. It will feature one keynote, one plenary session and four break-out sessions designed to give you practical and powerful tools techniques and strategies helping you to make even more valuable contributions to your organisation’s success.

Don’t miss your chance to RESET!
Early bird offers are still available. 

Alex Dawson
Alex Dawson
Co-Founder, Positive Scenario

Alex will reveal the secrets about happiness and how it can help you become more creative, productive, accurate and engaged.  You will learn ways to build increased positivity and happiness into your life, that will benefit your relationships, your wellbeing and your career. It’s all based on scientifically proven principles and practices taught to successful executives and business leaders around the world. 

Rob Lilwall
National Geographic Adventurer

Rob Lilwall is an ordinary person who, by taking an adventurous attitude to life, has achieved the extraordinary. In the last twenty years he’s covered more than 80,000km of the world’s land-surface on foot and bicycle, including some of the world’s most remote locations, while National Geographic TV told the story of his journey. Rob has learnt much about facing fear, surviving setbacks and thriving amidst uncertainty. He will share his inspiring stories along with his tips for developing courage, resilience, and a growth mindset. This is a session you’ll go home and tell your friends families about. 

Patti HuntFounder MAKE Studios
Patti Hunt
Design thinker and Founder
of MAKE Studios

When she arrived six years ago, Patti established first design thinking community in Hong Kong. With her colleagues Katrina Yuen and Kate Okrasinski from MAKE Studios, Patti will show you how to use design thinking to shape ideas, and drive innovation in practical ways. If you’re involved in business transformation or just interested in creating better outcomes for your clients then joining Patti will be a must for you. 

Conference Programme

Thursday 31 May 2018

We know how valuable your time is, so we scheduled the entire event around learning and networking.


  • Delegate Registration Opens 11:30

  • Networking Lunch 11:30–12:30

  • Keynote - The Happiness Effect 12:30–13:30

    Did you know that optimistic people are 37% more successful in Sales, three times more creative, 31% more productive, 19% more accurate and ten times more engaged?

    Alex Dawson will help you discover the proven science of happiness, as a vehicle to drive greater personal and professional success in your own life. This presentation will share three core philosophies foundational to The Happiness Advantage and show you how you can apply these philosophies to develop a positive, engaged brain.

  • Breakout Session 1 13:40–14:40

    Choose from a selection of four unique breakout sessions.

  • Breakout Session 2 14:50–15:50

    Choose from a selection of four unique breakout sessions.

  • Coffee Break 15:50–16:10

    Take the opportunity to network with industry peers over coffee.

  • Breakout Session 3 16:10-17:10

    Choose from a selection of four unique breakout sessions.

  • Panel - Reimagine You 17:15–18:15

  • Cocktail Reception 18:30–21:00


    Unlock the secrets of career survival from a National Geographic adventurer

    Through his adventures by bicycle and on foot, travelling more than 80,000km across the earth, Rob Lilwall has learnt much about facing fear, surviving setback and thriving amidst uncertainty. Be inspired as Rob tells riveting stories about Siberia, Papua New Guinea and Afghanistan with practical applications for developing courage, resilience, and a growth mindset. This promises to be a session you’ll go home and tell your families about.
    Presenter: Rob Lilwall, National Geographic Adventurer.

    Use design thinking to create unique client experiences

    Drawing on the principles and practices of Design Thinking, this hands-on session cuts through the hype of innovation, making it practical, tangible and actionable. You'll participate in practical exercises that will teach you how to shape ideation and innovation. This session is great for anyone involved in business transformation and driving for innovation internal or external client.
    Presenters: Patti Hunt, Katrina Yuen and Kate Okrasinski from MAKE Studios.

    Build happiness habits into your life and career to achieve success

    Deleting convention, founder of consultancy Positive Scenario, Alex Dawson will speak on the link between personal happiness and how it controls individual and organisational success. Alex will draw on the findings of positive psychology research and thought leader Shawn Achor, author of New York Times best-seller The Happiness Advantage.
    Presenter: Alex Dawson, Co-founder Positive Scenario.


Don't miss out! Tickets are selling like egg-tarts.
Early bird specials run out on April 30.

Full Conference

Conference rate for non members
$ 2700 per person
Individual Delegate Rate
  • Be a part of our amazing conference and hear from inspiring B2B thought-leaders. Or choose a conference and membership offer for extra benefits.

ICON Membership
+ Early bird

Annual ICON Membership
+ Individual conference rate
$ 2400 per person
(only until April 30)
  • Become an ICON member to enjoy the best preferential rates for the conference, and enjoy our events all throughout the year. This offer is only available until April 30.

ICON Members
Early bird

Individual Early Bird conference rate
$ 1600 per person
(only until April 30)
  • Get the most from your annual ICON membership with our early bird conference deals. These rates are only available until April 30, so secure your place quickly.

ICON Members
Group Discount

Conference rate for 10+ delegates
$ 1450 per person
  • ICON members enjoy exclusive group conference rates, for teams of ten delegates or more. Buy your group’s conference tickets for this year's event.
days until early bird offer expires


Wherever you are in your career, build connections, uncover opportunities and unlock your influence through ICON – the Influence, Collaboration and Opportunity Network for B2B Professionals in Marketing, Business Development and Communications. 

Through our global network of chapters and affiliates, ICON connects members to B2B markets professionals in Australia, New Zealand, Singapore, China, Hong Kong, Europe and the United States.

Established more than twenty-five years ago and now with more than 2000 members across Asia-Pacific, ICON is an active knowledge, development and social network which connects industry leaders with those starting out in their career, to develop relationships and share best practice.

We have a range of membership options for individuals and teams.

View Hong Kong membership options

Stay Relevant

Stay relevant with local seminars, thought-leadership, conferences and online learning to build your professional skills across Marketing, Business Development and Communications disciplines. All seminars throughout the year are offered at heavily subsidised rates for all ICON members.

Build your career

Build your career with targeted learning and networking events to sharpen your skills and enhance your network at every stage of your career - whether you are just starting out all the way through to C-Suite events.

Connect with your peers

Connect with your peers at local and regional social events where you can build and strengthen relationships with your industry peers, grow your network and discuss industry trends.

Expand your horizons

Expand your career horizons with industry conferences and events from our growing network of affiliate partners at heavily discounted rates.


We couldn't run this amazing conference without the generous support of our amazing sponsors.




Video Photography Sponsor







Hyatt Regency Hong Kong, Tsim Sha Tsui
18 Hanoi Road, Tsim Sha Tsui, Kowloon

Tsim Sha Tsui and East Tsim Sha Tsui MTR Stations are  beneath the hotel
with direct access to the hotel.

Visit the hotel website for more information
on transport and parking


Send us an email to: info@iconapac.com