In 2018 we reimagined our conferences. ICON XQ: Market Leadership was so well received, we're bringing a full-day version to Melbourne on Wednesday, 26 June 2019.
Five intelligence (Q) streams, each an important component of the market leadership puzzle. We aim to arm you with the insight and knowledge to master leadership in the ever evolving B2B landscape.
1. XQ - the NeXt intelligence
Sessions that answer what’s next? What our experts see happening now and on the horizon for us an industry and as professionals. Topics will see audiences treated to an understanding of what’s making new waves and a glimpse into the future of B2B marketing, communication and business development.
2. CQ - customer intelligence
Sessions focused on engaging with, and better understanding, clients and customers. Session topics include: How to cultivate a team of relationship builders, identifying and capturing your target audience, best-in-market client engagement strategy & programs AND MORE.
3. MQ - market intelligence
Sessions built around mastering the evolving market and B2B landscape. Sessions topics include: How to better understand your organisation’s identity and offering, discovering and defining the sales landscape in your organisation, product and solution differentiation AND MORE.
4. BQ - business intelligence
Sessions addressing strategy, planning and organisation know how. Session topics include: Leading & inspiring your team to achieve greater success, programs and campaign strategy, stakeholder management AND MORE.
5. TQ – technology intelligence
Sessions covering the latest technology and digital tools, trends and strategies. Session topics include: measurement and data, social media, emerging technology AND MORE.
We’re asking what we, as marketing, business development, sales and communication professionals should focus on to ensure tomorrow's success in the ever changing B2B landscape.