ICON CONFERENCES
Influencing Outcomes. Driving Growth. Proving Your Impact.
ICON Conferences bring together the Business Development, Marketing and Communications teams within professional services to learn, connect, and lead.
From single-day intensives to multi-day summits, each event is built for ambitious professionals seeking fresh insight, powerful networks, and strategies that deliver measurable impact. These dynamic gatherings unite industry leaders, innovators, and emerging talent to explore cutting-edge trends, challenge assumptions, and accelerate growth. Designed to foster bold thinking and real-world collaboration, ICON conferences ensure every attendee walks away with the clarity, connections, and confidence to lead change.
2025 CONFERENCE SERIES:
Join us for sessions designed to reset, rewire and re-energise how business development, marketing and communications professionals create influence and deliver growth. From AI and tech to pricing, innovation and performance metrics – it’s all on the table.
We’ll be announcing inspiring speakers for each region as they’re confirmed – keep an eye out!
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Full Day Program: Brisbane, Melbourne & Sydney Morning Program 8:30 AM – 9:00 AM | Connection Time Doors open. Coffee flows. Conversations start. 9:00 AM – 9:15 AM | Opening Remarks Welcome from the ICON President. 9:15 AM – 10:15 AM | Keynote: Finding Focus in a Shifting Market How do you find clarity and impact in a world that won’t sit still? This keynote sets the tone for the day - helping you adjust strategy, culture and skills to thrive in unpredictable conditions. 10:15 AM – 10:45 AM | Tea. Talk. Tactics. Morning tea and networking. 10:45 AM – 11:45 AM | Session 1: The Great Debate: That tomorrow’s marketing dream team will be a robot, a chatbot, and a toaster - leaving humans free to focus on more important things, like lunch proudly sponsored by Squiz Ready for a lively break from the usual panel? Join us for The Great Debate, where top marketing minds - and maybe a few machines - go head-to-head on the future of marketing teams. Will AI take over, or do humans still have the edge? Expect fresh research, quick-fire arguments, and plenty of laughs as two teams battle it out for your vote. You’ll get to weigh in live and help decide who wins! This will be a fast-paced, interactive session that promises insight, entertainment, and a chance to see if robots really are coming for your lunch break. 11:45 AM – 12:30 PM | Session 2: B2B CX Programs that Deliver: Driving Revenue, Retention and Growth through Client Experience In today's volatile and uncertain business landscape, maintaining and developing your key accounts and client relationships is more important than ever. But how do you adapt your account management strategy and skills to meet the evolving needs and expectations of your clients, partners, and stakeholders? How do you create value, trust and loyalty in a competitive and dynamic market? How do you identify new opportunities for growth? In this panel discussion, you will learn how to:
By the end of this session, you will have a clear and actionable plan to manage and grow your key accounts in a rapidly changing environment, and a set of tools and tips to help you implement it successfully.
12:30 PM – 1:30 PM | Bites & Banter Break Lunch and casual networking. 1:30 PM – 2:15 PM | Session 3: Pass the Mic – Real Stories. Real Wins. Real Misses. When the post-lunch slump hits, we’re doing the opposite of slowing down. This interactive session puts the spotlight on the room - not the stage. Break out into four groups and dive into the real stuff: lessons, misses, lightbulb moments and practical wins shared by your peers. Whether it's swapping AI tips, dissecting client moments, or increasing your influence, this is where BDMC stories meet reality.
2:15 PM – 3:00 PM | Session 4: Building a Sales Culture: Empowering Teams for Growth In today’s fast-paced and competitive market, cultivating a robust sales culture is essential for driving growth. But how do you embed a sales-focused mindset and behaviours across your firm, ensuring that every team member is empowered, accountable and committed to continuous improvement? In this session, you’ll hear from leaders who have successfully transformed their organisations by instilling a culture where sales is everyone’s business. They will explore:
Whether you’re looking to kickstart a cultural shift or take your existing sales culture to the next level, this session will provide you with actionable insights and practical guidance to help your teams thrive and deliver real results.
Afternoon Program 3:00 PM – 3:30 PM | Refresh & Recharge Afternoon tea and final networking boost. 3:30 PM – 4:15 PM | Session 5: Pricing for Impact: Balancing client value and commercial success How can firms price their services so that they attract and retain clients, while also ensuring they cover costs and generate a reasonable return? This is a perennial challenge for professional services firms, but especially so in a market that is constantly changing due to factors such as technological innovation, client preferences and competitive pressures. In this session, we will explore some of the key concepts and tools that can help firms achieve a balance between competitive pricing and sustainable profitability, such as:
The session will provide participants with some useful frameworks and tips to apply to their own pricing decisions. 4:15 PM – 5:00 PM | Session 6: Evidence of Influence – Making BDMC Results Impossible to Ignore How do you prove the value of your marketing and business development activities to your stakeholders? How do you align your goals and metrics with your organisation's strategy and vision? How do you communicate your results and insights effectively and persuasively? In this session, you will learn how to:
This session is designed for marketing and business development professionals who want to enhance their skills and confidence in measuring and demonstrating their impact and ROI to their internal stakeholders. 5:00 PM – 5:15 PM | Closing Remarks Key takeaways and thank you from the ICON President. Evening Program 5:30 PM – 7:30 PM | Unwind. Connect. No Slides Required. CanapĂ©s and networking drinks to close out the day. |
Half Day Conferences:
Half Day Program: Hong Kong 1:30 PM – 1:55 PM Registration 1:55 PM – 2:00 PM Opening Remarks 2:00 PM – 2:45 PM | Session 1: AI in action - real-world applications with high impact 2:45 PM – 3:30 PM | Session 2: The art of professional relationships - how to get ahead 3:30 PM – 4:00 PM | Refresh & Recharge Afternoon tea. 4:00 PM – 4:45 PM | Session 3: Client influence - turning relationships into results 4:45 PM – 5:30 PM | Session 4: Making innovation real - culture that drives change 5:30 PM – 5:35 PM Closing Remarks 5:35 PM – 7:30 PM Unwind. Connect. Enjoy a drink. | Half Day Program: Adelaide and Perth 12:15 PM – 1:15 PM | Connection Time Doors open. Lunch and the start of new friendships. 1:15 PM – 1:30 PM | Opening Remarks Welcome from the ICON President. 1:30 PM – 2:15 PM | Session 1: Beyond the Buzz: AI that actually works 2:15 PM – 3:00 PM | Session 2: Client Influence: Turning relationships into results 3:00 PM – 3:30 PM | Refresh & Recharge Afternoon tea. 3:30 PM – 4:15 PM | Session 3: Pricing for Impact: Balancing value and commercial success 4:15 PM – 5:00 PM | Session 4: Evidence of Influence: Making BDMC results impossible to ignore 5:00 PM – 5:15 PM Closing Remarks and wrap-up takeaways from the ICON President. 5:30 PM – 7:30 PM | Unwind. Connect. No Slides Required. |
Pricing (Full Day Program):
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Early Bird (to 31 July 2025) |
Standard (after 31 July 2025) |
ICON Member |
$395 |
$550 |
Non-Member (includes 12 months membership) |
$595 |
$750 |
Group Tickets (5 or more tickets, members only) |
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$440 |
ICON Member Cocktail Party Only |
$65 |
$65 |
Non-Member Cocktail Party Only |
$85 |
$85 |
Job Seeker |
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Contact our team |
Pricing (Half-Day Program, Perth and South Australia):
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Early Bird (to 31 July 2025) |
Standard (after 31 July 2025) |
ICON Member |
$230 |
$300 |
Non-Member (includes 12 months membership) |
$430 |
$500 |
Group Tickets (5 or more tickets, members only) |
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$250 |
ICON Member Cocktail Party Only |
$65 |
$65 |
Non-Member Cocktail Party Only |
$85 |
$85 |
Job Seeker |
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Contact our team |
Pricing (Half-Day Program, Hong Kong):
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Early Bird (to 31 July 2025) |
Standard (after 31 July 2025) |
ICON Member |
AUD185 (~ HKD950) |
AUD245 (~HKD1,250) |
Non-Member (includes 12 months membership) |
AUD385 (~ HKD1,980) |
AUD445 (~HKD2,290) |
Group Tickets (4 or more tickets, members only) |
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AUD200 (~HKD1,000) |
ICON Member Evening Drinks Only |
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AUD50 (~HKD250) |
Non-Member Evening Drinks Only |
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AUD70 (~HKD350) |
Job Seeker |
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Contact our team |
Partnership and Sponsorship opportunities are available for these events. Please contact us to discuss your interest.