Full Day Program: Brisbane, Melbourne & Sydney

Morning Program

8:30 AM – 9:00 AM | Connection Time

Doors open. Coffee flows. Conversations start.

9:00 AM – 9:15 AM | Opening Remarks

Welcome from the ICON President.

9:15 AM – 10:15 AM | Keynote: Finding Focus in a Shifting Market

How do you find clarity and impact in a world that won’t sit still? This keynote sets the tone for the day - helping you adjust strategy, culture and skills to thrive in unpredictable conditions.

10:15 AM – 10:45 AM | Tea. Talk. Tactics.

Morning tea and networking.

10:45 AM – 11:45 AM | Session 1: The Great Debate: That tomorrow’s marketing dream team will be a robot, a chatbot, and a toaster - leaving humans free to focus on more important things, like lunch proudly sponsored by Squiz

Ready for a lively break from the usual panel? Join us for The Great Debate, where top marketing minds - and maybe a few machines - go head-to-head on the future of marketing teams. Will AI take over, or do humans still have the edge? Expect fresh research, quick-fire arguments, and plenty of laughs as two teams battle it out for your vote. You’ll get to weigh in live and help decide who wins! This will be a fast-paced, interactive session that promises insight, entertainment, and a chance to see if robots really are coming for your lunch break.

11:45 AM – 12:30 PM | Session 2: B2B CX Programs that Deliver: Driving Revenue, Retention and Growth through Client Experience

A practical, expert-led session on building and proving the value of B2B customer experience programs.

Walk away with strategies, tools, and a clear framework to demonstrate ROI, secure stakeholder buy-in and embed customer-centricity across your organisation.

12:30 PM – 1:30 PM | Bites & Banter Break

Lunch and casual networking.

1:30 PM – 2:15 PM | Session 3: Pass the Mic – Real Stories. Real Wins. Real Misses.

When the post-lunch slump hits, we’re doing the opposite of slowing down. This interactive session puts the spotlight on the room - not the stage.

Break out into four groups and dive into the real stuff: lessons, misses, lightbulb moments and practical wins shared by your peers. Whether it's swapping AI tips, dissecting client moments, or increasing your influence, this is where BDMC stories meet reality.

2:15 PM – 3:00 PM | Session 4: Building a Sales Culture: Empowering Teams for Growth

In today’s fast-paced and competitive market, cultivating a robust sales culture is essential for driving growth. But how do you embed a sales-focused mindset and behaviours across your firm, ensuring that every team member is empowered, accountable and committed to continuous improvement?

In this session, you’ll hear from leaders who have successfully transformed their organisations by instilling a culture where sales is everyone’s business. They will explore:

• The key elements that define a high-performing sales culture and why it matters for professional services firms
• Practical frameworks and tools to assess your current sales culture and pinpoint opportunities for improvement
• Proven strategies to design, implement and reinforce initiatives that drive sales action, accountability and collaboration at every level
• Approaches to measuring progress, tracking outcomes and sustaining momentum for long-term success

Whether you’re looking to kickstart a cultural shift or take your existing sales culture to the next level, this session will provide you with actionable insights and practical guidance to help your teams thrive and deliver real results.

Afternoon Program

3:00 PM – 3:30 PM | Refresh & Recharge

Afternoon tea and final networking boost.

3:30 PM – 4:15 PM | Session 5: Pricing for Impact: Balancing client value and commercial success

How can firms price their services so that they attract and retain clients, while also ensuring they cover costs and generate a reasonable return? This is a perennial challenge for professional services firms, but especially so in a market that is constantly changing due to factors such as technological innovation, client preferences and competitive pressures. In this session, we will explore some of the key concepts and tools that can help firms achieve a balance between competitive pricing and sustainable profitability, such as:

• Understanding the value proposition and key differentiators of your services, and how they align with your target segments and their willingness to pay
• Conducting a thorough and regular analysis of your costs, margins and leverage, and identifying opportunities for efficiency and innovation
• Developing a pricing strategy that allows you to adjust your prices according to changing market conditions and strategic objectives
• Communicating and demonstrating the value and benefits of your services to clients, and building long-term relationships based on trust and satisfaction

The session will provide participants with some useful frameworks and tips to apply to their own pricing decisions.

4:15 PM – 5:00 PM | Session 6: Evidence of Influence – Making BDMC Results Impossible to Ignore

How do you prove the value of your marketing and business development activities to your stakeholders? How do you align your goals and metrics with your organisation's strategy and vision? How do you communicate your results and insights effectively and persuasively?

In this session, you will learn how to:

• Define and measure the key performance indicators (KPIs) that matter for your marketing and business development objectives, such as awareness, engagement, conversion, retention, and advocacy.
• Use data and analytics tools to track, analyse and report on your marketing and business development impact and ROI.
• Showcase your success stories and best practices using compelling and clear visualisations, dashboards and narratives that highlight your value proposition and differentiation.

This session is designed for marketing and business development professionals who want to enhance their skills and confidence in measuring and demonstrating their impact and ROI to their internal stakeholders.

5:00 PM – 5:15 PM | Closing Remarks

Key takeaways and thank you from the ICON President.

Evening Program

5:30 PM – 7:30 PM | Unwind. Connect. No Slides Required.

Canapés and networking drinks to close out the day.

Half Day Program:

Hong Kong

1:30 PM – 1:55 PM

Registration

1:55 PM – 2:00 PM

Opening Remarks 

2:00 PM – 2:45 PM | Session 1: AI in action - real-world applications with high impact

2:45 PM – 3:30 PM | Session 2: The art of professional relationships - how to get ahead 

3:30 PM – 4:00 PM | Refresh & Recharge

Afternoon tea.

4:00 PM – 4:45 PM | Session 3: Client influence - turning relationships into results

4:45 PM – 5:30 PM | Session 4: Making innovation real - culture that drives change

5:30 PM – 5:35 PM

Closing Remarks

5:35 PM – 7:30 PM 

Unwind. Connect. Enjoy a drink.

Half Day Program:

Adelaide and Perth

12:15 PM – 1:15 PM | Connection Time

Doors open. Lunch and the start of new friendships. 

1:15 PM – 1:30 PM | Opening Remarks

Welcome from the ICON President.

1:30 PM – 2:15 PM | Session 1: Beyond the Buzz: AI that actually works 

2:15 PM – 3:00 PM | Session 2: Client Influence: Turning relationships into results 

3:00 PM – 3:30 PM | Refresh & Recharge

Afternoon tea.

3:30 PM – 4:15 PM | Session 3: Pricing for Impact: Balancing value and commercial success 

4:15 PM – 5:00 PM | Session 4: Evidence of Influence: Making BDMC results impossible to ignore 

5:00 PM – 5:15 PM

Closing Remarks and wrap-up takeaways from the ICON President.

5:30 PM – 7:30 PM | Unwind. Connect. No Slides Required.