Session 1: Leadership and Team Resilience: Fostering a Resilient Workforce |
| Ricky Nowak Conference: Melbourne |
| Rochelle Tognetti Rochelle Tognetti is an accomplished marketing leader and the first female Chief Marketing Officer (CMO) at Deloitte Australia. Since joining Deloitte in 2008 and becoming a Partner in 2019, she has been instrumental in elevating the firm’s brand and market presence. Promoted to CMO in 2020, Rochelle previously served as the Chief Operating Officer for the Marketing, Communications, and Business Development function and held the position of Marketing Director. Before her transition into professional services, she specialised in digital marketing within the B2C sectors of the wine and travel industries in Australia and the UK. As CMO, Rochelle led a team of around 250 professionals, driving Deloitte Australia's go-to-market strategy and enhancing the brand by leveraging the firm’s capabilities to deliver exceptional client experiences. With extensive experience across consumer and business-to-business markets, she is passionate about building world-class marketing functions. Her innovative and impactful strategies have garnered numerous accolades, including recognition on the 2023 B&T CMO Long List. Beyond her professional accomplishments, Rochelle is a meditation teacher, a casual academic at Sydney University Business School, and a trainer at the Australian Marketing Institute. She is also deeply interested in the intersection of neuroscience and business. Currently on sabbatical to pursue a Master’s degree in Neuroscience, she is exploring how insights from this field can inform and enhance marketing, business strategy, and leadership. Conference: Sydney |
Session 2: Global Insights and Trends in Professional Services |
| Magdalena Suder Magdalena is a senior executive with a rare and unique blend of professional services expertise in business development, marketing, and global operations. Her local and international experience is gained from blue-chip organisations including Clifford Chance, Hadef & Partners, and Ashurst. Her career is distinguished by transformational projects, achieving sustainable operational efficiency, delivering client value and enhancing brand reputation. Magdalena has led diverse and multi-disciplinary teams across the UK, Middle East, India, and Asia Pacific. She has lived in Sydney, Dubai, Singapore and is now based in Brisbane. Conference: Brisbane
|
| Rachel Sandford Rachel is a Global Senior Strategic Account Leader and brings extensive international and domestic experience across business development within professional services. She currently leads two of Ashurst's most complex global clients and plays a pivotal role within the Australian Client Growth and Innovation team. Rachel has led client relationships, practice and sector strategies for magic circle firms (including time spent living/working in Hong Kong) as well as Domestic mid-tier firms, providing her with unique experiences in a variety of operating environments. Conference: Brisbane |
| Tennille Roache Tennille has worked in marketing for professional service organizations for over 20 years in various roles, including event management, digital communications, and operations. For the last 12 years, she has focused specifically on CRM, working with business development executives to align the database to business planning, key account programs, and marketing strategies. Tennille also specializes in repositioning misunderstood (or failed) systems by reviewing the configuration and building a change management project to position the tool successfully with business development teams and partnerships. At LexisNexis, she primarily works with law firms to help align client development and to go to market strategies with their CRM technology to streamline processes so all business and client intelligence engagement data can be combined to successfully report client growth, value-add, and return on investment. Conference: Brisbane |
| Priyanka Nadkarni
Priyanka is a commercially driven and sales-focused Marketing Director with 18+ years of experience in Financial Services marketing - specialising in Fintech, Web3 (inc Crypto) and B2B across Asia Pacific. As the Founder of Window Seat Consulting, she helps B2B brands navigate digital marketing transformation, and build teams that have a growth marketing mindset, with revenue generation and long-term brand value at the core.
With 12+ years of experience working in Singapore in regional and global roles, she has worked for, or consulted to marketing leaders at Westpac, ANZ, Experian, Standard Chartered, Allied World, Reuters Plus, First Abu Dhabi Bank, TZ APAC (Tezos), Blockbank, bolttech and more. Conference: Melbourne Role: Facilitator |
 | Darren Milo Darren is a MBA qualified, professional services executive, with a deep understanding of the legal industry having 20+ years’ experience across Australia, UK, Europe and Asia working with Herbert Smith Freehills (HSF), and in his own consultancy. Across the last three years, Darren has taken on the Executive Director responsibilities for one of Australia’s leading commercial and public law barrister set – List A Barristers. Conference: Melbourne |
 | Katie Bennett-Stenton Katie’s passion is empowering individuals and organisations to think beyond the status quo to grow their businesses and build technology-enabled communities, by driving creative vision from strategy to execution. Katie’s passion is empowering individuals and organisations to think beyond the status quo to grow their businesses and build technology-enabled communities, by driving creative vision from strategy to execution. Katie thrives in complex local and international organisations and her background spans UK, USA and Australia. Conference: Melbourne |
| Graham Seldon
Graham Seldon was the founder of Australia’s first professional services marketing recruitment business in 2000, which became Seldon Gill and is now Seldon Rosser. As a passionate advocate for the sector, in particular for education and skills training, he was an early Board Member for APSMA (now ICON) and has been working with professional service firm leaders for two decades, helping them develop and resource their marketing, communications and BD/Sales functions. Many of you will be listeners of his career focused podcast Deep CV Diving – where he interviews professional services CMO’s on their career journeys – to uncover insights that are useful for people at all stages in their career. Being at the forefront of change and being in regular conversations with those who make change happen – he is expertly placed to facilitate today’s session. Conference: Melbourne Role: Panelist |
Session 3: Affecting real influence and change in your firm and in your career |
| Katie Rosser Katie Rosser is the Director and Co-Founder of Seldon Rosser, a leading search and recruitment firm specialising in placing Business Development, Marketing & Communications experts into professional services firms. With a deep understanding of the sector and a well-established network, Katie is experienced in supporting BDMC professionals in making strategic careers moves, and, in advising BDMC leaders on attracting the right talent to drive firm growth, enhance client relationships and elevate market profiles. Seldon Rosser are long-standing supporters of ICON APAC and value the community and continual learning provided by the conference. Conference: Brisbane, Melbourne and Sydney |
.jpg)
| Jason Milton Jason has over 25 years’ experience working across all the different professional services firms, advisory, management construction consultants and law, in the UK and Europe, Australia and Asia Pacific. He has worked with firms including, Linklaters, Herbert Smith Freehills, Turner & Townsend, Mayer Brown and Grant Thornton. Jason has extensive experience across the full marketing mix as well as business development, having had responsibility for business lines, sectors, and account management for numerous clients across a variety of different sectors, including energy, financial services, real estate and the public sector. In his previous role Jason led the Queensland Market for Deloitte, identifying and pursuing opportunities to help reach and exceed revenue targets. He is currently the Olympics and Paralympics Lead, looking for opportunities with Brisbane 2032 as well as leveraging Deloitte TOP Partnership in Australia. In addition, he is the Asia Pacific Sports Lead, building their sports business. Jason is a Chartered Marketeer and a Fellow of the Chartered Institute of Marketing. He is the Company Secretary on the ICON Board and well as on the Gold Coast Committee of Queensland Gives. Conference: Brisbane |
 | Amber O'Meara Amber is Head of Innovation at MinterEllison. She works across the firm bringing purpose, people, tech and non tech innovations together to help increase the firm’s productivity and enhance client experience and the firm’s people value proposition. Amber started her career in law as a marketing graduate and has had senior roles in client relationship management, marketing and communications before moving into innovation where she has been a part of award winning teams bringing to life initiatives that increase digital fluency and build sustainable, innovative cultures. Conference: Melbourne |
| Richard Kohinga During his 17 years with KPMG, he worked in over 20 countries with some of the firm’s most innovative marketing and business development professionals. This included change management projects like rebuilding pursuit functions, rolling out new sales methodologies and enhancing customer and opportunity management systems. Richard also worked with KPMG clients as a management consultant helping to enhance customer experience and client engagement. More recently, Richard was a legal transformation advisor with Plexus and Axiom Law. He helped clients implement legal automation and smarter approaches to resourcing. Richard is now running his own advisory business, where he enjoys helping inhouse legal teams implement the changes that can transform functions. Conference: Melbourne |
| Natalie Truong Natalie is the Chief Marketing Officer – EY Oceania. Natalie is responsible for the strategic delivery of marketing capabilities across Australia, New Zealand, PNG & Fiji; driving demand generation, revenue growth and client centric partnerships, as well as positioning the EY brand prominently across the region. Natalie has experience across B2C and B2B in a variety of industries including Professional Services, Financial Services, Superannuation and Telecommunications; in Australia, New Zealand and Asia. She has held senior marketing and commercial roles in leading organisations such as Mercer, ANZ Banking Group, Bank of Melbourne (Westpac), IOOF and CPA Australia. Natalie is on the Board of Pride Cup. Natalie holds an Executive MBA and a Bachelor of Commerce. Conference: Melbourne |
.jpg)
Session 4: Crafting Compelling Content |
| Grant Butler Grant is one of Australia’s leading corporate writers and editors. He’s the founder of the business writing firm Editor Group, a former journalist with The Australian Financial Review and the author of Think Write Grow (Wiley), a book about writing thought leadership material and using it to grow professional firms and other businesses. He’s also a long-time ICON member who previously created and edited a regular magazine (PSF Journal) for our members. Grant spends most of his days crafting blogs, reports, social posts, speeches, media releases, corporate narratives and more for CEOs, marketing teams and others at the world’s leading professional firms, tech companies, financial services groups and a range of government agencies. So, he understands just how challenging content can be! Conference: Brisbane, Melbourne and Sydney |
| Sonia Cahill Sonia is a proactive and results-driven strategic communication and engagement professional with 20 years’ experience spanning the public and private sectors. She has successfully delivered a range of programs from highly complex and sensitive issues management strategies through to grassroots community engagement, driving tangible change for a diverse range of stakeholders. Conference: Brisbane |
| Peter Hionis Peter is a Marketing leader with almost 20 years’ experience in national, regional and global roles at Accenture, PwC and now O’Connor Marsden and Associates. He has successfully delivered strategic communications programs across multiple industries including Financial Services, Health, Utilities and Government & Public Sector. Peter has also been at the centre of numerous Marketing Technology projects, helping shape the introduction of new technology to make Communications programs more personalised, targeted and relevant to enable a richer user experience. This has been more widely applied in the Professional Services setting through Account-Based Marketing programs, which Peter has pioneered across multiple organisations. Peter is on the Board of Little Athletics Queensland. Conference: Brisbane |
| Tony Emmanouil
Tony is a veteran of the Australian IT&T sector, having held leadership positions in sales and marketing over the last 25 years.
With a career spanning cloud services, cybersecurity, software, networks and AI, he has worked with world-leading industry names including Optus, Ericsson, Trend Micro and Gartner.
Tony now serves as CMO of ASX 200 leader Macquarie Technology Group, where he works closely with the company’s senior leadership and board to drive Macquarie’s brand narrative around customer experience, technological innovation, and workplace culture.
Tony is a renowned speaker and corporate spokesperson with many years’ experience hosting, engaging and educating audiences on how to drive business success through sales and marketing. Conference: Melbourne and Sydney |
Session 5: Cultivating Enduring Client Partnerships: Strategies for Growth |
| Vivienne Corcoran Vivienne has a passion for the voice of the client, has interviewed 000’s of clients and developed, delivered and transformed CX programs. She lectures in strategy, practice development and marketing for the College of Law in their Masters program and is currently working on a PhD in client service. Vivienne is a member of the ICON Board and the Victorian Committee and has been a member and presenter for APSMA and now ICON since back in the days when there were 8 large accounting firms! She started her working life with actuaries and has since held marketing and strategy director roles for accountants, engineers, IP and IT firms, and lawyers. Conference: Brisbane, Melbourne and Sydney |
| Samantha Cumiskey Samantha is an accomplished business development professional with more than 10 years' experience. A leader in marketing and BD within the Australian legal industry, Sam combines her considerable experience with a leading MBA and insights gathered as a long-term ICON committee and board member. Conference: Brisbane |
| Erin Thomson SCMP
Erin is a senior marketing leader with over 20 years’ experience in brand strategy, business development and communications; designing and delivering integrated marketing strategies aligned to business growth.
Erin’s professional services career includes over a decade at EY in regional, market, key buyer group and service line marketing leadership roles.
In 2018 she joined design, engineering and advisory company, Aurecon, where she is Brand, Marketing & Communications Leader - Clients & Markets.
Supporting a 7,500+ organisation across Australia, New Zealand and Asia, Erin leads a team responsible for driving brand permission and growth through multi-channel thought leadership and content marketing campaigns, client strategy and engagement.
In 2022 Erin became an owner of Aurecon.
She is a certified Strategic Communication Management Professional, PROSCI certified Change Practitioner and former Co-Vice President of the ICON Board. Conference: Melbourne |
| Adam Hall For more than 25 years Adam has been working with organisations on their marketing and business development strategy. His focus has been in the areas of legal business development and CX. His experience includes working with Norton Rose Fulbright, KWM and Deloitte among others. Adam has led client teams and run CX programs within these organisations at both a local and global level and brings to the topic a range of thoughts on how to get organisations thinking in a more client centric manner. Conference: Sydney |
Session 6: Delivering Tech-Powered Growth
|
| Ben Scott Ben Scott is a ‘Marketo Fearless 50’ alumni – which recognises the top 50 marketers in the world driving digital transformation. He’s known for building award-winning sales and marketing technology stacks and is a recognised authority on marketing automation and attribution. Conference: Brisbane, Melbourne and Sydney |
| James Fielding James was recognised as ‘One to Watch in Sales Enablement’ in 2023. He’s known for bringing sales and marketing together – which is enabled through improvements to talent, processes, resources, and insights. He’s established a global proposals team (Linklaters), led a pioneering rebrand (King & Wood Mallesons), reshaped sales culture (Grant Thornton), led growth strategy (Findex), and much more. Conference: Brisbane, Melbourne and Sydney |
ICON thanks our Sponsors |
|  |
|
.jpg)
