Influencing Outcomes. Driving Growth. Proving Your Impact.

Join us for a full-day program designed to reset, rewire and re-energise how BD, marketing and communications professionals create influence and deliver growth. From AI and tech to pricing, innovation and performance metrics – it’s all on the table.

Morning Program

7:00 AM – 8:30 AM | The ICONnect Exchange: Tech That Delivers

An exclusive invitation-only breakfast for senior BDMC leaders.

Explore how leading firms are assessing, embedding and adopting technology to elevate client experience.

• Case studies on large-scale tech solutions
• AI tools in BDMC – what works and what’s hype
• CRM, data hygiene and dashboards that actually drive action
• Empowering your people to make better use of data

8:30 AM – 9:00 AM | Connection Time

Doors open. Coffee flows. Conversations start.

9:00 AM – 9:15 AM | Opening Remarks

Welcome from the ICON President.

9:15 AM – 10:15 AM | Keynote: Finding Focus in a Shifting Market

How do you find clarity and impact in a world that won’t sit still? This keynote sets the tone for the day - helping you adjust strategy, culture and skills to thrive in unpredictable conditions.

10:15 AM – 10:45 AM | Tea. Talk. Tactics.

Morning tea and networking.

10:45 AM – 11:45 AM | Session 1: Beyond the Buzz – AI That Actually Works

Hear how firms are really using AI to sharpen BD and marketing performance.

• Content, automation, segmentation and analytics
• Ethics, data quality, and the realities of adoption
• Lessons from the front lines of AI implementation

11:45 AM – 12:30 PM | Session 2: Client Influence – Turning Relationships into Results

A practical, expert-led session on key account management in a volatile market.

Walk away with tools and a clear framework to strengthen client relationships and drive strategic growth.

Midday

12:30 PM – 1:30 PM | Bites & Banter Break

Lunch and casual networking.

1:30 PM – 2:15 PM | Session 3: Pass the Mic – Real Stories. Real Wins. Real Misses.

Small group discussions. real-world BDMC stories. No slides, just peer-led conversation and lightbulb moments.

2:15 PM – 3:00 PM | Session 4: Making Innovation Real – Culture That Drives Change

How do you build a firm that’s wired for innovation? Explore the practical levers for shaping culture, enabling collaboration, and creating lasting impact.

Afternoon Program

3:00 PM – 3:30 PM | Refresh & Recharge

Afternoon tea and final networking boost.

3:30 PM – 4:15 PM | Session 5: Pricing for Impact

Smart pricing isn’t just about numbers—it’s about value.

This session tackles:

• Pricing frameworks that support growth and client trust
• Flexibility in changing markets
• Communicating value with confidence

4:15 PM – 5:00 PM | Session 6: Evidence of Influence – Making BDMC Results Impossible to Ignore

Learn how to prove, present and elevate the impact of your work.

• Effective KPIs
• Telling your story with data
• Visualising ROI for internal influence

5:00 PM – 5:15 PM | Closing Remarks

Key takeaways and thank you from the ICON President.

5:30 PM – 7:30 PM | Unwind. Connect. No Slides Required.

Canapés and networking drinks to close out the day.

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