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APSMA Hong Kong - Alive in the Bitter Sea: A Personal Survivor’s Guide - Business Development & Marketing for Law Firms in Asia: Part II

  • 16 September 2015
  • 12:30 PM - 2:00 PM
  • Linklaters, 10th floor, Alexandra House, Chater Road, Central

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For those who enjoyed Part I The Seven Steps to Business Development back in March, join Part II for more amazing insights from a seasoned marketer.

The ‘An Agent of Change; an Ambassador for the Firm; a Bomb Disposal Expert and a Strategist’ – the marketing and business development role within law firms is increasingly demanding and complex. However, there is little in the way of training or support for the Legal Marketer, especially in Asia. 

Seasoned marketer, Patrick Dransfield will share with you all the insights he has garnered over nineteen years in the legal business – often learned the hard way – with the hope that you don’t have to make the same mistakes that he did!  Alive in the Bitter Sea: A Personal Survivor’s Guide is the second part of the Business Development & Marketing for Law Firms in Asia series, facilitated by Patrick Dransfield. 

To help facilitate and tailor this discussion to the audience, Patrick has put together a short survey (it will take about 2 minutes), and we would be grateful if you could spend a couple of minutes answering these questions (anonymously). Click here to complete the survey. 

About our Presenter:

image004.jpg Patrick Michael Dransfield, MA, BA (Joint Hons.)
Co-Director, inhousecommunity.com and Publishing Director, ASIAN-MENA COUNSEL

Patrick Dransfield has eighteen years of publishing experience and eight years of working directly within law firms (at Shearman & Sterling and White & Case, respectively) as Marketing and Business Development Director for Asia.  Patrick joined the In-House CommunityTM, hosted by Pacific Business Press, as Publishing Director in 2008 and continues in that role. Patrick is in frequent demand as a speaker / seminar host and has been invited by APSMA, the Professional Services Marketing Group in London, the Shanghai Bar Association, the International Bar Association, as well as international and domestic law firms and leading in-house counsel teams to share his knowledge on business strategy regarding the business of law. 

From 1996 to 2001, Patrick worked for Euromoney Institutional Investor as Director of Euromoney (Jersey) Limited, Managing Director of Asia Law & Practice and the Asia Publisher of International Financial Law Review (IFLR) and founding publisher of the IFLR Asia Deals of the Year. His publishing career began with Haymarket Publishing and from 1987 to 1996. Patrick is a graduate of Leeds University (BA Joint Hons. in English and History of Art) and also holds a Master’s Degree in Far East Area Studies (specializing in Chinese History, Anthropology and Politics) from London University’s School of Oriental & African Studies (SOAS).  His interest in Asia began when he lived in Beijing from December 1985 to December 1986, working for the Beijing bureau of Newsweek International.  He has remained in the region for the past nineteen years. 


About the In-House Community:

The mission of the In-House Community, founded by Pacific Business Press, is to strengthen legal and ethical compliance for the benefit of all. The In-House Community is a specialist network of approximately 21,000 in-house legal and compliance professionals in the emerging markets of Asia and the Middle East that has at its core cloud-based and events-driven products and services, including 14 annual In-House Congress events, 3 annual In-House Symposiums,  www.inhousecommunity.com; Asian-mena Counsel magazine, e-briefings, directories and books; and MyCareerInLaw.com.

Date  Wednesday, 16 September 2015
Time  12:30pm to 2:00pm
Location Linklaters, 10th floor, Alexandra House,
Chater Road, Central
Pricing Members - complimentary
Non-members - HKD400 | AUD71.00 


APSMA thanks event sponsor


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