Search Engine Optimisation (SEO) is an important aspect of any online presence. Direct URL access (e.g. typing in a domain name) is no longer the core method of accessing sites. More and more traffic is referral traffic from search engines – both organic (SEO) and paid (SEM). From the perspective of managing a brand or individual online presence, organic SEO is critical to any person telling their best story.
SEO is not the exclusive domain of the company webmaster/digital team. Rather everyone has a role to play – SEO is something everyone owns within an organisation, and requires communications, marketing and executive input to succeed.
Michael Smyth, Director (Profile Services) at Zanity will put this into the context of the professional services environment, detailing how professional services marketers can work with their key stakeholders to optimise their personal and their organisation’s online presence.
This session will cover the five W's and one H of SEO:
Michael has been invited to speak at conferences, delivered training programmes and worked with Australian NFPs pro bono on their digital strategy. In addition, Michael is Project Lead for ProTennisCoach.com – a specialist service offering which brings Grand Slam coaching closer to tennis enthusiasts worldwide.
Who should attend?
Business development, marketing and communication professionals at all levels.
12 noon for a 12.30 pm start, concluding by 2 pm
APSMA thanks event sponsor