APSMA Qld - Technical Toolkit Series: What winners do differently

From the late 1970s through the early 2000s, not much changed in the world of sales methodologies. Sellers could study and learn consultative and solution sales approaches, apply them well, and consistently produce excellent results. 

Not anymore.

In today's competitive market, sellers need to look beyond a text book approach to winning new work.

Jason Murray, Practice Director for RAIN Group in the Asia-Pacific region, will share the surprising results from a significant research project where RAIN Group studied the difference between sellers who win the sale and the second place finishers. The project included studying individual purchasers in the professional services industry, including legal, accounting, financial services and insurance.

The session will be an interactive and practical experience with attendees walking away with a personal action plan to implement into their own daily approach to business development/marketing within their roles, regardless of their position within the organisation.

If business development/marketing is an important part of your career development or your team’s success, attendance at this session will give you fantastic insights, as well as tips and tricks to win more, and win more often.

As Practice Director for the Asia-Pacific region, Jason Murray leads a team of sales performance specialists that help their clients unleash potential and drive profitable revenue. Jason has had a huge passion for sales since he secured his first professional role as a telephone account manager nearly 20 years ago. Since then he has held a variety of senior sales and sales leadership positions across the UK, Australia, and New Zealand. Most notably, Jason established a sales development practice within a major Australian telecommunications company which significantly lifted their corporate and SME sales team’s capabilities. Over the last 5 years, Jason has built an extremely successful training and consulting practice (Human Synergy) focused on leadership, sales and organisational excellence. His partnership with RAIN Group extends and expands the capabilities of his team with access to world class intellectual capital and training systems.

Who should attend?

Business development and marketing professionals at all levels who are responsible for or involved in securing opportunities for their firm.

Event Details: