We all understand the importance of client relationship management (CRM). But, just how many of us understand the opportunities and challenges associated with CRM and how we measure the success of our initiatives? This session will explore how you can support your team to develop such initiatives which consider CRM return on investment (ROI).
Jason Steinberg, GHD’s global relationship manager for Rio Tinto and Vale, will share his unique insights on the implementation and maintenance of CRM programs to help solve client problems and deliver value.
The seminar will focus on:
After attending this session you will be armed with practical solutions that you can share with colleagues and implement in your workplace. For clarification, this session will not be about CRM databases and technology solutions.
About our Presenter:
Who should attend?
Marketing coordinators, marketing assistants, business development coordinators and industry professionals who are seeking to improve their project management skills.
A light breakfast will be served. Please advise dietary requirements during registration.