Towards tangible outcomes
Times have changed and the PR landscape certainly has changed too. It has long been ‘obligatory’ for all types of companies and organisations to have a social media presence as part of their Marketing or PR strategy. Some companies are better at it than others, boasting sizeable subscriber bases and a busy content schedule.
But many would agree that the novelty is starting to wear off. We are no longer able to keep up with what everyone wants us to read, watch or click. Content has always been king but we are already in an era where smart and meaningful content will be the only way companies will deduce a tangible benefit from social media.
Grant Law of Grant Law Public Relations will discuss social media trends and how smart marketers are using social media in a tangible, measurable way to achieve predetermined results.
It’s all connected to how you make a difference in terms of your firm’s marketing and PR strategy.
We look forward to your attendance for a light lunch and engaging discussion.
APSMA thanks event sponsor: