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APSMA Singapore - Levelling the playing field: working with your internal clients

  • 12 October 2016
  • 12:30 - 14:00
  • Norton Rose Fulbright, One Raffles Quay, 34-02 North Tower, Singapore, 048583


  • Members of APMP (ANZ Chapter)

Registration is closed

With there being no concept of a "typical" day in professional services marketing, finding time to actively demonstrate your value and manage your internal client relationships can feel impossible, especially when your inbox is groaning under the weight of urgent requests for proposals, fee-earner demands and more.

Our speakers will provide insights into the skills which partners, BD directors and COOs would like to see in today's BD and Marketing teams. Drawing on some of the principles of coaching and lessons (hard) learnt during their own careers in professional services marketing, they will share techniques to help you bridge the gap between yourselves and fee-earners, effectively demonstrate your value and positively impact your career.

Topics covered will include:

  • Demonstrating and communicating your value within your organisation
  • Understanding and managing your internal clients (and vice versa)
  • Relationship building to grow your allies and work towards the same goal
  • Putting this into practice with some effective examples.


Joanne Gray

Since beginning her career in a business development role at Allen & Overy, Joanne (Jo) has held international BD roles in professional services firms in Europe, the US and Asia. Most recently, she was Asia Head of Business Development for both Freshfields and Linklaters. Jo set up Artemis Gray in 2014 to focus on those aspects of her in-house roles she enjoyed the most: coaching, training and consulting. She has delivered training for lawyers and other fee-earners in professional services on networking, winning new business and all aspects of client relationship management. She also works with BD professionals on managing their careers and building their skills to get the most from their roles. She also remains hopeful that lawyers will get it one day… Jo did her coach training with the NeuroLeadership Group in 2014 and is a member of the International Coach Federation.

Andrew McGrath

Andrew is a qualified lawyer who practised in Sydney, and has held several business development leadership roles. He moved to Asia in 2002, taking a regional Client Focus Manager role at Clifford Chance in Hong Kong, before being promoted to Asia Director of Business Development. Almost 8 years at Clifford Chance were not enough, so Andrew then did 4 years in a consulting role with US law firm Paul Weiss, focusing on training, strategy and general business development, as well as a stint with JLL. Andrew now runs a thriving recruitment and consulting business with Green Light Consulting which has operated for over 5 years and focuses on professional services in Singapore and Hong Kong.

Date: 12 October 2016
Time:  Registration, lunch and networking 12:30pm to 1pm
Presentation 01:00pm to 02:00pm 
Location:  Norton Rose Fulbright, One Raffles Quay, 34-02 North Tower, Singapore, 048583

Members: Complimentary
Non-Members: SG$80 | AU$80

APSMA thanks its event sponsor

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