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Awards

This award program recognises outstanding achievements by individuals and teams working in marketing, business development and client relationship roles across professional services firms (law, accounting, consulting, engineering, IT) in Asia-Pacific. The awards celebrate innovation, strategic thinking, measurable impact and leadership excellence.

AWARD CATEGORIES | Individual

Marketing Rising Star of the Year

For an emerging professional (up to 5 years’ experience) showing exceptional potential and impact.

Marketing Leader of the Year

For a senior professional demonstrating leadership, innovation and measurable contribution to firm growth.

AWARD CATEGORIES | Team Awards

Precision Impact Award for Best Campaign – Single Practice or Service

Outstanding execution and results for a campaign focused on one service line (e.g., corporate law, audit, IT advisory).

Brand Transformer Award for Best Firm wide Brand or Positioning Initiative

For a major initiative repositioning or reinforcing the firm's overall brand.

Digital Dynamo Award for Best Use of Technology in BD/Marketing

Innovative use of AI, CRM, automation, digital marketing or analytics to drive engagement and growth.

Client Champion Award for Client Program of the Year

Outstanding program aimed at client loyalty, client listening or client experience.

ENTRY REQUIREMENTS

500 - 1,000 word submission outlining the project or individual's work.
Up to three supporting exhibits (e.g. campaign assets, metrics dashboard, client/stakeholder testimonials if available).
Executive endorsement (short note from a partner, practice head or firm executive).
Free entry for ICON Members (Non-Member fee: $200 for individual and $500 for team submissions)

SCORING RUBRIC

Criteria	Weight	Evaluation Notes
Strategic Thinking	25%	Goals clearly defined; alignment with firm/practice strategy; audience targeting.
Innovation & Creativity	20%	Fresh, bold ideas; use of new methods, channels or thinking.
Execution Excellence	20%	Quality of delivery, project management discipline, overcoming challenges.
Measurable Impact	25%	Clear metrics showing results (revenue, client engagement, brand lift, etc.).
Client-Centricity	10%	Demonstrated client focus; rather than firm focus.
Total	100%

ICON THANKS OUR AWARD SPONSOR

Optimise Media is a global leader in media strategy, planning and buying with a focus on measurable outcomes. With offices globally, and locally in Sydney and Melbourne, Optimise drives performance-based outcomes for clients in retail and B2B including professional services. Using their proprietary martech platform, and relationships with over 50 media outlets in Australia across TV, audio, out-of-home they guarantee clients better performance from media investment.