ICONic Awards – celebrating marketing excellence, innovation and impact in professional services
The 2026 ICONic Awards recognise exceptional achievements by individuals and teams during the 2025 calendar year in business development, marketing, communications and client relationship roles within professional services firms – including law, accounting, consulting, engineering, IT, etc – across the Asia-Pacific region. The awards celebrate innovation, strategic thinking, measurable impact and outstanding leadership.
AWARD CATEGORIES | Individual Bright Spark Award for BD/Marketing/Communications Rising Star of the Year For an emerging professional (up to 5 years’ experience) showing exceptional potential and impact. Strategic Champion Award for BD/Marketing/Communications Leader of the Year For a senior professional demonstrating leadership, innovation and measurable contribution to firm growth.
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AWARD CATEGORIES | Team Awards
Precision Impact Award for Best Campaign – Brand, Practice or Service
Outstanding execution and results for a campaign focused on one firmwide initiative or service line (ie corporate law, audit, IT advisory).
Narrative Impact Award for Marketing / Communications Excellence
For a team whose marketing and communications campaign has strengthened the firm’s reputation and brand through creative storytelling, media engagement, or thought leadership
Digital Dynamo Award for Best Use of Technology in BD/Marketing
Innovative use of AI, CRM, automation, digital marketing, analytics or other technology to drive engagement and growth.
Client Champion Award for Client Program of the Year
Outstanding program aimed at client loyalty, client listening or client experience.
ENTRY REQUIREMENTS
- 500 - 1,000 word submission outlining the project or individual's work.
- Up to three supporting exhibits (e.g. campaign assets, metrics dashboard, client/stakeholder testimonials if available).
- Executive endorsement (short note from a partner, practice head or firm executive).
- Free entry for ICON Members (Non-Member fee: $200 for individual and $500 for team submissions)
SCORING RUBRIC
| Criteria | Weight | Evaluation Notes |
|---|---|---|
| Strategic Thinking | 25% | Goals clearly defined; alignment with firm/practice strategy; audience targeting. |
| Innovation & Creativity | 20% | Fresh, bold ideas; use of new methods, channels or thinking. |
| Execution Excellence | 20% | Quality of delivery, project management discipline, overcoming challenges. |
| Measurable Impact | 25% | Clear metrics showing results (revenue, client engagement, brand lift, etc.). |
| Client-Centricity | 10% | Demonstrated client focus; rather than firm focus. |
| Supporting Evidence | 5% | Quality and relevance of exhibits, testimonials and evidence provided. |
| Total | 100% |
ICON THANKS OUR AWARD SPONSOR
For more sponsorship opportunities, please contact info@iconapac.com
| Optimise Media is a global leader in media strategy, planning and buying with a focus on measurable outcomes. With offices globally, and locally in Sydney and Melbourne, Optimise drives performance-based outcomes for clients in retail and B2B including professional services. Using their proprietary martech platform, and relationships with over 50 media outlets in Australia across TV, audio, out-of-home they guarantee clients better performance from media investment. |
