B2B sales and marketing is undergoing a major facelift in 2016. We are now living in a ‘post-digital world’, where the integration of digital activities has seamlessly and fully become a part of B2B companies.
So how can B2B brands stand out in a world of endless online search results and ever-changing technology? How can professional services companies take advantage of new tools and strategies to make them relevant and connect better with buyers?
This session will explore how to effectively develop the B2B buyer personas and buyer process maps, as well as:
Gary Lau, Senior Manager, Lead Generation Asia Pacific, Jones Lang LaSalle Property Consultants Pte Ltd
An expert in B2B demand-generation, Gary Lau’s professional experience includes helping SMEs and MNCs succeed in driving consistent quality leads into the sales pipeline and boosting profitability.
This makes him one of the leading minds in the digital marketing arena. He has at least 10 years of expertise in online behaviour and possesses insights on how users’ click psychology influences their decision-making. Known in his circle as a creative disruptor, his views can be radically different from the norm.
Who should attend
Anyone interested in developing a strong lead generation strategy, in understanding the pathways buyers take when exploring professional services providers and ultimately in improving profitability.
Non-Members: SG$80 | AU$80
APSMA thanks its event sponsor