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APSMA Singapore – How to connect more effectively with buyers of professional services through online channels

  • 02 November 2016
  • 12:30 PM - 2:00 PM (UTC+08:00)
  • TMF Group 38 Beach Road, South Beach Tower, #29-11 Singapore 189767

Registration

  • Members of APMP (ANZ Chapter)

Registration is closed

B2B sales and marketing is undergoing a major facelift in 2016. We are now living in a ‘post-digital world’, where the integration of digital activities has seamlessly and fully become a part of B2B companies.

So how can B2B brands stand out in a world of endless online search results and ever-changing technology? How can professional services companies take advantage of new tools and strategies to make them relevant and connect better with buyers?

This session will explore how to effectively develop the B2B buyer personas and buyer process maps, as well as:

  • A step by step guide to understanding your buyers’ journey
  • Common mistakes encountered when developing your ideal buyer profile
  • Streamlining your buyers’ journey and improving lead management.

Speaker

Gary Lau, Senior Manager, Lead Generation Asia Pacific, Jones Lang LaSalle Property Consultants Pte Ltd

An expert in B2B demand-generation, Gary Lau’s professional experience includes helping SMEs and MNCs succeed in driving consistent quality leads into the sales pipeline and boosting profitability. 

This makes him one of the leading minds in the digital marketing arena. He has at least 10 years of expertise in online behaviour and possesses insights on how users’ click psychology influences their decision-making. Known in his circle as a creative disruptor, his views can be radically different from the norm.

Who should attend

Anyone interested in developing a strong lead generation strategy, in understanding the pathways buyers take when exploring professional services providers and ultimately in improving profitability.

Event Details:

Date: Wednesday, 2 November 2016
Time:  Registration, lunch and networking 12:30pm to 1pm
Presentation 01:00pm to 02:00pm 
Location:  TMF Group
38 Beach Road, South Beach Tower, #29-11
Singapore 189767
Pricing:

Members: Complimentary
Non-Members: SG$80 | AU$80


APSMA thanks its event sponsor


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