APSMA QLD: Social Media – Finding Value in the Hype

As marketing and communications professionals, we know that social media is a powerful tool for businesses. But what about our stakeholders? Do they understand the true potential of social media for businesses? How can we get them on board?

In her role as Director, Digital and Innovation at Rowland, Melissa Kaplan, is focussed on developing and delivering engaging digital customer communication solutions. Join us as Melissa shares her insights around finding value in the social media hype.

This session will look at:

• How to use social media to create a meaningful customer experience
  
• Practical ideas for getting fee earners on board
  
• How to demonstrate return on investment
  
• Future trends
  
• Examples of firms doing really well at social media
  

Who should attend:

All marketing, communications and business development professionals who are passionate about taking their brand to the next level

Presenter: 

Melissa Kaplan Director, Digital and Innovation, Rowland Melissa has over 20 years of experience designing and implementing leading-edge digital and technology solutions and strategies across a wide range of clients in multiple industries and government, in Australia, the United States and Europe. Melissa has published papers and presented at multiple industry and technical forums on improving the customer experience using digital technologies and the impact of digital on the future of information management.

Event Details: 

APSMA would like to thank event sponsor