APSMA is pleased to offer a Masterclass
Identifying and realising opportunities for
Successful Premium Pricing
We are pleased to advise you of a new, advanced program, designed to assist firms increase sales while simultaneously increasing prices. The workshop, Successful Premium Pricing, explores in detail what leading professional service firms are doing to identify and capture premium pricing opportunities.
The session provides practical guidance on what’s required from both the pricing and sales aspects to increase the average rate charged in the market. It is being led by two leading international consultants, pricing expert Colin Jasper and sales expert Wayne Stewart.
In a “more for less” market, where clients are putting increasing pressure on firms to contain rates, pricing increasingly seems like an exercise in creating a budget then determining how much of a discount is required to win the work. More and more the focus is placed on containing the discounts and putting in place controls to minimise write-offs.
The market noise is all around areas where there is intense pricing pressure and many firms are investing significant resources to cope with these pressures. By contrast, this workshop focuses on the sizable, but silent part of the market where opportunities exist for premium pricing. Opportunities where the work can be costed and a value premium added to create the price.
While controlling costs and managing discounts are important, for many firms the biggest opportunity to improve pricing outcomes is to improve their ability to identify and realise premium pricing opportunities. Firms who are failing to do this consistently are leaving money on the table.
This course is designed for senior practitioners involved in leading sales and pricing within their firms. This full-day workshop will assist participants to:
The course is illuminated with numerous examples and case studies of how leading firms are successfully premium pricing their services.
APSMA thanks event host: