The art of storytelling is integral to building strong and memorable business relationships.
Whether you’re looking to persuade, inform or inspire, storytelling is a powerful tool that can mean the difference between extraordinary status and being just another brand.
Business communication doesn't just have to be bullet points, simple statements and rhetorical rants.
Through effective writing and storytelling, you can create memorable messages and narratives that build relationships and inspire action.
In this session, you will learn how you can use writing to differentiate your firm, engage clients and tell your story in a memorable and powerful way.
Professor Judith McLean is currently Chair Arts Education (QUT/QPAC) and Scholar-in-Residence (QPAC). She is also a company Director: Tourism and Events Queensland.
Judith has extensive experience in the performing arts, events and education areas working as an educator, director, executive coach and company director.
Over the past 13 years she has led management and executive leadership programs in corporate settings, including the health, defence, finance, media and public sectors.
ICON thanks event sponsor: