Social networks are an often untapped resource in the B2B space. ICON is pleased to have Tom Skotidas from iCumulus for a discussion on how professional services firms can leverage their respective social networks in order to identify prospects, build relationships and generate leads which ultimately result in increased revenue.
The topics which Tom will cover include:
Tom has been the General Manager, B2B at iCumulus since 2016, where he helps B2B brands identify, engage and convert business prospects into qualified sales leads using social and digital channels.
Prior to joining iCumulus, Tom served as Managing Director at self-founded Skotidas Consulting Group, where he assisted with the design and implementation of hundreds of Social Selling and Digital Demand Generation programs for some of the world's leading B2B brands including Oracle, Cisco, Google, SAS, QBE, SingTel, HPE, Sage, Lenovo, Schneider Electric and Dell.
Tom also spent about five years lecturing on Social Media Marketing with the University of Auckland and the Australian Direct Marketing Association.
ICON Members: ComplimentaryNon-Members: AU$70 | SG$70
We look forward to seeing you there!
ICON thanks event sponsor: