• Home
  • ICON QLD in partnership with Katanya presents: the Digital Decoded Series - Enhancing the customer experience through digital advancements

ICON QLD in partnership with Katanya presents: the Digital Decoded Series - Enhancing the customer experience through digital advancements

  • 22 August 2018
  • 12:00 PM - 2:00 PM (UTC+10:00)
  • Colin Biggers & Paisley, Level 35, Waterfront Place, 1 Eagle Street Brisbane QLD 4000 Australia

Registration

  • Members of the Association of Proposal Management Professionals (ANZ Chapter)

Register

New digital technologies are rapidly changing the way we live, work, shop and play. Traditional thinking around the customer decision making process is evolving in response to these enhanced technologies. The digital revolution has also changed the role of marketers, with new tools altering the way we promote and sell products and services to customers.

In this session, you’ll learn how digital advancements such as virtual reality, augmented reality and artificial intelligence are reshaping the customer experience, and what this might mean for professional services and B2B firms.

Topics considered include:

  • What is the current digital landscape we are playing in, and what trends are on the horizon
  • How these digital advancements are being applied to enhance customer experience by other companies
  • How the new possibilities can be applied to professional services and B2B marketing roles

Presenter details:

Dr Nicole Hartley, Associate Director of the UQ Business School MBA program

Dr Nicole Hartley is an internationally recognised research academic in the field of consumer psychology, services marketing and digital technology. Her specific research interests include customer experience, service technology, customer-brand relationships, new media and service innovation. Prior to her academic career, Nicole was employed as Marketing Manager/Director for various corporations within the tourism, education and communication industries both in Australia and in the UK.


Event details:    

Date: Wednesday, 22 August 2018
Time: 12:00 pm for registration and networking lunch
12:30 pm to 2:00 pm presentation
Location: Colin Biggers & Paisley, Level 35, Waterfront Place, 1 Eagle Street Brisbane, QLD 4000
Price: ICON Members: $66
Non-Members: $99


ICON thanks Digital Decoded Series global sponsor:


and event partners:

  

Powered by Wild Apricot Membership Software