New digital technologies are rapidly changing the way we live, work, shop and play. Traditional thinking around the customer decision making process is evolving in response to these enhanced technologies. The digital revolution has also changed the role of marketers, with new tools altering the way we promote and sell products and services to customers.
In this session, you’ll learn how digital advancements such as virtual reality, augmented reality and artificial intelligence are reshaping the customer experience, and what this might mean for professional services and B2B firms.
Topics considered include:
Dr Nicole Hartley is an internationally recognised research academic in the field of consumer psychology, services marketing and digital technology. Her specific research interests include customer experience, service technology, customer-brand relationships, new media and service innovation. Prior to her academic career, Nicole was employed as Marketing Manager/Director for various corporations within the tourism, education and communication industries both in Australia and in the UK.
ICON thanks Digital Decoded Series global sponsor:
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