ICON NSW: 2018 Next Step Session 4 – Communicating value and effective storytelling

When we pitch for work from our clients, we are trying to persuade them to choose us above others. However, persuasion is an art, not a science. So how can we get creative to develop great value stories?

In the fourth session of our Next Step series, we'll discuss how to:

• identify the strengths and differentiators of your core offering
• craft a crisp, relevant and persuasive value story
• tell that story in a way that woos your clients.

A little about our presenter:

Fiona Britton works in the Major Pursuits team at MinterEllison.  Fiona has made a career out of telling good stories. She has 25 years of professional writing, editing, strategy, branding and business experience, and a PhD in English Literature with a creative writing speciality. She has never met a sentence she didn't want to cut in half, or a pitch that couldn’t be improved using creative strategies.

Event details:

A light breakfast will be served. Please advise dietary requirements during registration.

We look forward to seeing you there!

Upcoming session in 2018

• September – Next Step session 5: The Power of Human Connection to create Resilience, to coincide with RUOK day.
  

Further details on each of the above events, including date, venue, presenters and individual event registration will be circulated leading up to each event.

ICON thanks event sponsor: