ICON VIC: The power of process: How to improve your writing

Clear, concise and persuasive writing is critical to achieving success in any marketing or business development role. Yet it’s incredibly hard to achieve in practice, especially in large and complex organisations where projects regularly involve multiple ‘key stakeholders’.

In this presentation, experienced business writer Grant Butler will lead you through a simple process for taking control of the writing process and improving the quality of your final work. He will explain how professional writers approach each step from briefings to writing and revising drafts. He’ll also draw on the fields of plain English, journalism, storytelling and thought leadership to provide solutions to common problems, while encouraging discussion among participants.

Most importantly, he’ll get you excited about the power of great writing and your own capacity to more quickly deliver exceptional prose that secures results.

About the presenter:

Grant Butler is the founder of Editor Group, a former senior journalist with The Australian Financial Review and the author of the book Think Write Grow (Wiley), about writing thought leadership material. Editor Group has offices in Sydney, Singapore and New York. The firm provides writing and editing services to leading professional firms, technology companies, financial institutions and government agencies. It has delivered articles, reports, case studies, websites, speeches, videos and more to organisations across Asia Pacific, including AECOM, Arup, Commonwealth Bank, Deloitte, Herbert Smith Freehills, INSEAD, Microsoft, PwC, Singtel Optus and UOB. Grant is also a long-time ICON member who oversees our content activities and formerly edited PSF Journal for our members.

Event details:

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