As a B2B marketer in 2019, what are the tactics you need to know to thrive and succeed for your business and career?
Do you struggle with limited resources, getting new ideas across the line with stakeholders, or executing to bring a new strategy to life? With a constantly changing world, we can no longer rely on repeating the same initiatives year-on-year to build a brand and generate business opportunities. But with so many different growth strategies, platforms to get your head around and levers to pull, it’s easy to become dazed and confused.
The aim of this Q&A panel session is to learn lessons from startups and side hustlers. What are the innovative hacks they use to make the most of their (limited) resources, and how can these tactics be applied in larger corporate environments? This event will allow you to experience the entrepreneurial flair and stories behind 3 game changing startups. Find out how they have experienced success (and setbacks) and their advice on how B2B organisations can find inspiration and learn from the new generation of businesses.
Scott Millar, CEO & Founder of BOP Industries
Scott started his first company as part of a school business project at age 14, and since then, he has been on a mission to inspire the next generation of digital creators. As the CEO and Founder of BOP Industries, Scott spends his time working across industries with events, marketing and education, as well as being an active member in the startup community. BOP Industries is a Brisbane based technology and education startup working to develop new technologies and to educate and inspire others to do the same. Scott has seen BOP Industries grow from selling keyrings at local markets to becoming a national business working with a diverse portfolio in the marketing and education space.
Lauren Cahill, Co-Founder of Petit Barcelona
After 20 years working in global firms as Director of Business Development, Marketing and Communications roles, Lauren co-founded the online lifestyle concept Petit Barcelona - bringing Mediterranean values, products and lifestyle to the world. She lives “Summer to Summer” in Spain and Australia, designing shoes in Barcelona from June to September and running her online store in Australia for the rest of the year.
Yasmin Grigaliunas is the CEO and co-founder of World’s Biggest Garage Sale (WBGS). She is doing her part to activate communities across Australia to declutter, clean out their homes and donate their dormant goods to WBGS events where the items can receive second and third life cycles. WBGS make donations from the profits of the sale of donated items to Australian charity benefactors making a positive impact in the community through local charities. Yasmin is passionate about activating the circular economy at a local level to create major global impact which aligns to the United Nations Sustainable Development Goals. To date, Yas' work at WBGS has diverted 3.3 million kilograms of goods from potential landfill, contributed $1.7 million worth of social value to the global economy, and created a passionate community around the circular principles of reuse, recycle, repurpose and recommerce.
ICON thanks event sponsor: