• Home
  • ICON WA: Start with the story

ICON WA: Start with the story

  • 15 May 2019
  • 16:00 - 18:00 (AWST)
  • EY, 11 Mounts Bay Rd, Perth WA 6000


  • Members of the Association of Proposal Management Professionals

Registration is closed

In the era of information overload how do you position your business to have a clear voice in the market? Join ICON WA and Agnes King, External Communications Leader EY, to explore what integrated marketing really means and how you can create media opportunities for your firm. This interactive session will guide participants through a day in the life of a Media Director. You will learn new strategies and tools to improve the longevity and impact of your own marketing and business development campaigns.

Topics include

  • How to spot opportunities and develop a strategy for successful media engagement
  • Uncover what constitutes a newsworthy story
  • How to ask the right sort of challenging questions
  • How to create differentiated insight
  • How to drive collaboration in marketing and business development without cross-over

Presenter Details:


Agnes King, EY

Agnes King leads EY's Media and Communications Team driving the firm's communications strategy and share of voice in the media. Her influence within the Partnership is strongly regarded and challenges the firm's perspective on what audiences want to hear and who they want to hear it from.

Agnes has a high profile personality within the professional services and media sector with over ten years' experience as a senior finance editor at The Australian Financial Review. Agnes has a proven track record in generating premium digital content, developing strong reader communities, and orchestrating sponsorship deals at one of Australia's largest media houses, Fairfax Media. Her broad background spans editorial, commercial and new business and product development within the wider media environment.

Event details:

 Date: Wednesday, 15 May 2019
 Time: 4:00 pm arrival for 4:30 pm start - 6:00 pm nibbles and beverages provided
 Location: EY, 11 Mounts Bay Rd, Perth WA 6000

ICON Members: $30
Non-Members: $45

ICON thanks event sponsor:

Powered by Wild Apricot Membership Software