In the era of information overload how do you position your business to have a clear voice in the market? Join ICON WA and Agnes King, External Communications Leader EY, to explore what integrated marketing really means and how you can create media opportunities for your firm. This interactive session will guide participants through a day in the life of a Media Director. You will learn new strategies and tools to improve the longevity and impact of your own marketing and business development campaigns.
Agnes King, EY
Agnes King leads EY's Media and Communications Team driving the firm's communications strategy and share of voice in the media. Her influence within the Partnership is strongly regarded and challenges the firm's perspective on what audiences want to hear and who they want to hear it from.
Agnes has a high profile personality within the professional services and media sector with over ten years' experience as a senior finance editor at The Australian Financial Review. Agnes has a proven track record in generating premium digital content, developing strong reader communities, and orchestrating sponsorship deals at one of Australia's largest media houses, Fairfax Media. Her broad background spans editorial, commercial and new business and product development within the wider media environment.
ICON Members: $30
ICON thanks event sponsor: