• Home
  • ICON QLD: The New Wave of Social Media: Insights from Social Media Marketing World

ICON QLD: The New Wave of Social Media: Insights from Social Media Marketing World

  • 10 May 2019
  • 12:30 PM - 1:30 PM (UTC+10:00)
  • GHD Level 9, 145 Ann Street Brisbane

Registration

  • Members of the Association of Proposal Management Professionals

Registration is closed

Join Kym O’Gorman as she shares the latest trends in social media marketing, direct from Social Media Marketing World in San Diego, and how we as service-based businesses can adapt and thrive.

Social media and the tools we use are constantly evolving, it’s how we use them that will determine our marketing success.

Why? Because the world is noisy. Clients are being bombarded by messages. Businesses are frustrated that their organic reach is down, their content is not being seen, and they’re resenting the ‘pay to play’ environment.

So what does the next wave of social media have in store?

After attending Social Media Marketing World (the world’s largest social media conference) and working with a range of businesses on their social media strategy, Kym believes there are five key considerations:

  • Bigger does not equal better
  • Social media platforms are prioritising ‘meaningful interactions’
  • Connection and conversation come first, conversions will follow
  • Our brands are now in the hands of our clients
  • Human first marketing rules the day.

Attendees will leave Kym’s presentation armed with the latest insights and ideas for how to elevate the effectiveness of their own social media marketing strategies.

About the presenter:

 

Kym O'Gorman

With over 20 years’ experience across a range of industries in Brisbane, the UK and New Zealand, Kym works with small and medium sized businesses to help them grow and succeed through effective marketing and communication strategy.

As a key component of this strategy, Kym focuses on making sense of social media for her clients, helping them to create actionable plans that suit their business, resources and budget, and by running social media workshops, training and masterclasses.

Event details:

Date:  Friday, 10 May 2019 
Time: 12:30 pm to 1:30 pm
Location: GHD Level 9, 145 Ann Street Brisbane
Price: ICON Member: AUD 25
Non Member: AUD 50


ICON thanks event sponsors:

      


Powered by Wild Apricot Membership Software