Join Kym O’Gorman as she shares the latest trends in social media marketing, direct from Social Media Marketing World in San Diego, and how we as service-based businesses can adapt and thrive.
Social media and the tools we use are constantly evolving, it’s how we use them that will determine our marketing success.
Why? Because the world is noisy. Clients are being bombarded by messages. Businesses are frustrated that their organic reach is down, their content is not being seen, and they’re resenting the ‘pay to play’ environment.
So what does the next wave of social media have in store?
After attending Social Media Marketing World (the world’s largest social media conference) and working with a range of businesses on their social media strategy, Kym believes there are five key considerations:
Attendees will leave Kym’s presentation armed with the latest insights and ideas for how to elevate the effectiveness of their own social media marketing strategies.
About the presenter:
With over 20 years’ experience across a range of industries in Brisbane, the UK and New Zealand, Kym works with small and medium sized businesses to help them grow and succeed through effective marketing and communication strategy.
As a key component of this strategy, Kym focuses on making sense of social media for her clients, helping them to create actionable plans that suit their business, resources and budget, and by running social media workshops, training and masterclasses.
ICON thanks event sponsors: