ICON QLD: Price Strategy Roundtable Lunch with Tim Corcoran - Limited Seats

"Rethinking Pricing in a Changing Marketplace"

In today's price-sensitive marketplace, it's critical for organisations to strategically price services to ensure both profit and client satisfaction. Marketing leaders must understand the science behind pricing strategy as well as the art of persuading organisational leaders to adopt new behaviours. In this interactive session, we'll connect the dots between price, service delivery, quality and profitability.

Program Objectives:

• Examine the traditional approaches to pricing and why they are lacking.
• Explore new ways of pricing that balance market demand and practice innovation.
• Recognise the obstacles and best practices faced by organisations as they evolve their approach to pricing.

Seats to this event are limited and will be allocated in order of sign up.

About the Presenter:

Timothy B. Corcoran is an accomplished veteran of the legal marketplace. He was the 2014 President of the Legal Marketing Association, is an elected Fellow of the College of Law Practice Management, led business development for two large law firms, and was previously a CEO and senior executive with several global businesses. He's also the author of the widely-read Corcoran’s Business of Law blog. Tim’s consulting practice focuses on helping law firm and law department leaders to profit in a time of great change. You will find his bio and speaking policy online.

Event details:

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