Is ABM yet another TLA (three letter acronym) thought up by software vendors to make you buy more stuff or is it a solid strategic framework that can bring sales and marketing together to focus on the accounts that really matter?
Join Bronwyn Cook, a seasoned B2B marketer with over 20 years experience in Australia and the UK for an honest, non-biased, informative and (she hopes) entertaining look at Account Based Marketing. In this session, she will cover an introduction to ABM (myth-busting included), the eight key building blocks for ABM and share a few ABM examples.
You will leave this session with actionable insights that you can take back to your team and get started with immediately!
Bronwyn Cook is a Senior Account Director and Head of B2B Strategy at McCorkell, APACs leading integrated marketing agency.
She has worked both client and agency side in Australia and UK with and for clients such as Australia Post, SAP Australia & New Zealand, Thomson Reuters Tax and Accounting, Verizon Enterprise, Ernst & Young Advisory, Konica Minolta, Moore Stephens Technology Australia, IBM, BOC Gases & SugarCRM.
Bronwyn thrives on the strategic operationalisation of marketing programs for her clients, ensuring they not only meet the ROI and business growth goals, but are also bold, brave and not cliched.
ICON members: $70.00
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