Over her more than 30 years’ experience working in, and consulting to, a wide range of professional services organisations, Vivienne Corcoran noticed there were always big gaps between what the business thinks it knows, what it wants to know and what it actually knows, about its clients.
In this special lunchtime seminar, Vivienne will share what ‘Lifetime Client Listening’ looks like. Ranging from the simple to the sophisticated, there are steps and processes that can help any organisation seek and capture client feedback to reduce this gap in client knowledge and improve relationships with new and long term clients.
In particular, it will cover:
Based on academic research combined with practical experience, no matter where you are in your career or in the client feedback process, this seminar will give you something to take away and apply.
About the presenter:
Vivienne is a Fellow of the Australian Institute of Company Directors (AICD) and the Australian Marketing Institute, with more than 30 years’ experience in business development and marketing. Vivienne has a reputation for strategic and practical communication across a diverse range of sectors including professional services, finance, the arts, and public and community health.
Vivienne has facilitated workshops on developing and implementing change for improved results both in Australia and internationally. Her book, "Growing Your Professional Practice", has been described as the ‘must have’ manual for professionals.
ICON thanks event sponsor: