Working with the highly focused, highly intelligent experts found in B2B services firms is often exhilarating but also provides some unique challenges. One of the common challenges is how to effectively advise these experts, rather than just implement their ideas.
During this interactive, Q&A style discussion, our panel of senior professionals will provide insights into the skills, techniques and approaches that marketing and BD professionals can use to more effectively advise and influence their internal clients and other stakeholders and so improve the outcomes they achieve. They will be sharing insights gained from their time working in senior marketing, BD and communication roles across B2B sectors including consulting, accounting, law, engineering, and financial services.
About our Panellists:
Marnie is Head of Opportunity Pursuits at Norton Rose Fulbright and also leads business development for the firm's Government and PNG practices. She enjoys working with smart and talented professionals to help them win new work, grow their practices and build strong relationships with their clients.
Prior to a move into the legal services industry, Marnie had worked at two of the 'big 4' accounting firms and a regional financial services company.
Megan is the Global Business Development Operations Leader for Ashurst. An accomplished senior professional, Megan has experience leading positive changes in a variety of demanding and highly visible BD, marketing and practice management leadership roles for prestigious global brands, spanning legal and accounting and across Australia, New Zealand and the UK.
As a highly recommended 'people centred' leader Megan has a track record of successfully building relationships with senior stakeholders to influence change as well as coaching multi-functional teams to ensure they grow and perform at their best.
Warwick is a Senior Manager - Government Incentives at EY, where he is currently working to help develop high-performance team attributes in part of its Brisbane tax team, increasing the BD skills for the entire team, improving firm metrics, and developing its people.
An experienced business leader with a demonstrated track record in delivering initiatives and projects through influence and gravitas. These projects have included increasing the innovative culture of a global organisation, resolving multiple year tax audits in Canada, removing dormant legal entities in the US, Australia and NZ, and driving a higher use of a contingent workforce.
Ingrid van der Mast
Ingrid is the Winning Work Portfolio Leader, Built Environment, at Aurecon. She is a strategic bids specialist and marketing communications professional who draws on a market research background.
Ingrid has over 20 years' professional experience as a consultant and advisor to the public and commercial sectors, including on bid strategy and tender writing, developing and implementing communications plans, research, project development, marketing planning and management and media relations. She has worked across diverse B2B industries including engineering and design; IT systems, architecture and planning; consulting; and recruitment.
Eva is the National Manager, Marketing and Communications at Allianz Partners, one of the world's largest insurance and assistance companies. Prior to Allianz Partners, Eva has worked across arts, government and commercial sectors in marketing and communications roles.
As National Manager, Eva oversees the end-to-end execution of key B2B and B2B2C activities, working with a broad and diverse range of stakeholders to ensure marketing is targeted, compelling and profitable. With a background in journalism and a writer at heart, Eva is passionate about finding the right words to have the conversation.
ICON thanks event sponsor: