What’s it really all about and why do you need to know?
Storytelling is the marketing buzzword of the decade but what makes stories so powerful and why are savvy marketers increasingly turning to storytelling in their campaigns? Join Freya Giles to learn about the compelling benefits of a good tale and explore which brands are doing it right. We’ll break down the key elements of the most popular stories from literature and the big screen and look at how you can work storytelling into your own marketing.
Freya is a communications expert and founder of The Giles Agency, an Asia-based creative agency specialising in end-to-end support for marcom teams.Drawing on 20 years’ experience as a writer and business communications advisor for brands including AIA, Swire, DBS and DHL, Freya helps clients master the art and science of communication through a range of practical, hands-on courses.