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  • ICON Webinar: The Magic of Storytelling

ICON Webinar: The Magic of Storytelling

  • 10 June 2020
  • 12:00 - 13:00
  • *Times stated are in Australian Eastern Standard time. Webinar login details will be emailed to registrants.


Registration is closed

What’s it really all about and why do you need to know?

Storytelling is the marketing buzzword of the decade but what makes stories so powerful and why are savvy marketers increasingly turning to storytelling in their campaigns? Join Freya Giles to learn about the compelling benefits of a good tale and explore which brands are doing it right. We’ll break down the key elements of the most popular stories from literature and the big screen and look at how you can work storytelling into your own marketing.

Key takeaways

  • Why you should be telling stories
  • The elements of a great story
  • Easy ideas to get you started

Presenter details:

Freya is a communications expert and founder of The Giles Agency, an Asia-based creative agency specialising in end-to-end support for marcom teams.
Drawing on 20 years’ experience as a writer and business communications advisor for brands including AIA, Swire, DBS and DHL, Freya helps clients master the art and science of communication through a range of practical, hands-on courses.

Event details:

Date:  Wednesday, 10 June 2020 
Time:  Auckland - 2:00 pm - 3:00 pm
Sydney / Melbourne / Brisbane - 12:00 pm - 1:00 pm
Adelaide - 11:30 am - 12:30 pm
Hong Kong / Singapore / Perth - 10:00 am - 11:00 am 
Login Details:  Webinar - login details to be sent to registrant closer to the webinar
Webinars are also recorded and sent to registrants. 
Price:  ICON Member: Free
Non Member: AUD$90

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