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ICON Webinar: Transforming your webinars from good to great!

  • 23 April 2020
  • 12:00 - 12:40
  • *Times stated are in Australian Eastern Standard time. Webinar login details will be emailed to registrants
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Can you recall how many webinars (or virtual group conference calls) you’ve attended in the past 2 weeks? Of those, do you recall how many were clear stand outs, and left audiences wanting more?

Simply translating physical events into the digital domain causes forgettable webinars; and its why the majority of webinars look and sound the same. With this in mind, we’re unpacking a few secrets around creating unforgettable webinars – join us to discover how to plan and produce compelling webinars that hold people’s attention for longer.

In 30 minutes we’ll cover 3 critical areas:

1. Planning for a webinar is just as important as producing one:

  • Applying insights and learning's into planning
  • Setting engagement goals vs tech capabilities

2. Creating a persuasive digital experience journey:

  • Mapping end-end journey, communications and key touch points
  • Experience design using visual, sound, presentation style, talent and graphic animation
  • Content production aligned to webinar UX

3. Maintaining momentum after webinars wrap up:

  • Your next steps, converting views into nurture journeys
  • Repurposing content for demand gen engagement

Guest Presenters:

Alex Longstaff, Digital Evangelist and Account Director, McCorkell
Alex is a curious and intuitive thinker who supports the growth of clients businesses through an intimate understanding of people and technology across a diverse range of industries. 

Alex is part of the McCorkell strategy and account management team.

Luke Holman, Regional Senior Account Director – APAC, McCorkell
A stubborn optimist, right hemisphere thinker, devoted planner + problem solver for 20+ years, attempting the daily challenge of shifting behavior with creativity + producing interesting work that's hard to ignore. Luke has a hybrid role at McCorkell, coupling marketing strategy and brand/communications planning with senior account management responsibilities, for the agency’s regional T1 client portfolio across Asia Pacific. 

Olivia Kruimel, Senior Marketing Manager, Standard Chartered
Olivia is a communications and marketing professional with more than 10 years of experience. She uses her previous experiences as journalist to develop client-focused marketing strategies for Standard Chartered’s Transaction Banking division. Prior to joining the bank Olivia was the Asia Pacific Marketing & Communications Manager for a global law firm. 

Priyanka Nadkarni, Managing Director, Window Seat Consulting
Priyanka is a Board Member of ICON, and a strategic B2B marketing consultant. After a corporate career with ANZ & Westpac, she now helps clients within B2B Professional Services, Financial Services, Technology etc. transform their marketing functions, implement the right marketing automation tools, and start to think differently about how and where to engage with the more digital B2B consumer.

Event details:

Date:  Thursday, 23 April 2020
Time: Auckland - 2:00 pm - 2:40 pm
Sydney / Melbourne / Brisbane - 12:00 pm - 12:40 pm
Adelaide - 11:30 am - 12:10 pm
Hong Kong / Singapore / Perth - 10:00 am - 10:40 am 
Login Details:

Webinar - login details to be sent to registrant closer to the webinar.
Please note the webinar will be recorded and sent to all registrants.

Price: ICON Member: Free
Non Member: AU$90
* Please note all invoices will be in AUD. 
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