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  • ICON Webinar: Why your business needs some show business

ICON Webinar: Why your business needs some show business

  • 03 June 2020
  • 12:00 - 13:00
  • *Times stated are in Australian Eastern Standard time. Webinar login details will be emailed to registrants.


Registration is closed

Business and show business are not so different. We are both after the two most valuable commodities on earth - time and attention. When we are in competition, I generally beat you. I should, I am a producer. I’ve been grabbing attention for a long time - I know the tips and tricks. I’m good at it.

If TV and film doesn’t grab your attention in the first thirty seconds you’re gone and you are never coming back. Millions of dollars down the drain. It’s the same in business.

You can have the best idea, service or product on earth, but if you can’t tell the world about it in a way that matters to them and interests them, you’re dead in the water.

This is a wildly practical session which shares those tips and tricks of TV production and helps you make everything interesting. It’s funny, informative and will make you change the way you think about yourself, your business and your life.

This is a massive boring audit - it’s going to hurt but it’s a good pain.


Maz has been to more showbiz parties than Kim Kardashian’s Spanx and down more red carpets than a Dyson. If you can stick a name plate on it and hand it over to loud applause, she’s won it, then got drunk at the after party – BAFTAs, Logies, ASTRAS, Royal Television Society Awards, UK Comedy Awards, Bronze Rose De Montreux.

She’s made the biggest shows in the world, with the biggest teams, budgets, audiences and stars.

More than eight billion people worldwide have watched her output.

Maz is obsessed with one thing – INTERESTING. She un-bores. She will not let you or your company, or your message or your branding or your image or your elevator pitch be boring. No. Not happening.

And it’s not because she thinks she is interesting - if you were stuck in a lift with her, you’d happily plummet to your own certain death. But here’s the thing, she’s spent the last 20 years making billions of people watch content about food they’ll never make, people they’ll never meet, and topics that should bore, but have us begging for more.

In TV and movies, if Maz doesn’t grab your attention in the first thirty seconds, you’re gone and you’re never coming back - millions of dollars wasted.

It’s the same in business. If your business doesn’t grab attention and keep it, it doesn’t matter if you have the best service, product or concept in the world - you can write but no one will read, you can speak but no one will listen and you can post video, but no one will watch. You have to cut through.

She will help you do a Boring Audit and it will hurt, but it’s a very good kind of pain.

Event details:

Date:  Wednesday, 3 June 2020
Time:  Auckland - 2:00 pm - 3:00 pm
Sydney / Melbourne / Brisbane - 12:00 pm - 1:00 pm
Adelaide - 11:30 am - 12:00 pm
Hong Kong / Singapore / Perth - 10:00 am - 11:00 am 
Login Details:  Webinar - login details to be sent to registrant closer to the webinar
Webinars are also recorded and sent to registrants. 
Price:  ICON Member: Free
Non Member: AUD$90

ICON thanks event sponsor:

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