ICON Webinar: Your digital marketing investment - valuable asset or data white elephant?

How much does your company spend each year on their website and digital marketing? How do you get insights into the performance of your marketing and measure the ROI from all that expense?

Many companies today collect massive amounts of data, but few are able to interpret it, or utilise it to measure the returns on their marketing objectives correctly.

In this webinar, you will learn:

• The importance of setting tangible objectives and the metrics you should measure for your campaigns and website objectives
• The shifting mindset of a customer through your B2B buyer journey and how your measurement needs to change accordingly
• A goals-driven approach to looking at data and blocking out the rest
• How to interpret your data to take action and improve ROI to meet your objectives

We will look at the B2B buyer journey, interpret how this should inform metrics for your marketing and user behaviour at each stage, and how to focus on looking at data that not just provides insights, but also drives future marketing actions for better ROI.

Presenter Details:

Dhawal Shah is an entrepreneur, coder and adventurer with over 12 years of digital marketing, digital development and management experience.  He is a Director at 2Stallions Digital Marketing Agency, an award-winning full-service agency, based out of Singapore that he co-founded in 2012.

2Stallions has grown from a founding team of 2 to a team of 30 (and still growing) across 4 countries. He has overseen more than 300 successful development and digital marketing projects with clients ranging from startups to MNCs.

Before 2Stallions, he worked at the Defence Science and Technology Agency (DSTA) on large scale IT projects worth over $100M and a startup in Silicon Valley that was acquired by Skype. Beyond operational and management skills, he possesses deep and extensive knowledge in performance-driven digital marketing strategy and analysis via data analytics tools such as Google Analytics.

Dhawal has also developed and delivered courses for corporate clients in Singapore and Malaysia on Digital Marketing Strategy, Content Marketing, Social Media Marketing, Online Advertising, SEO and Analytics. He has also conducted Technopreneurship and Digital Transformation workshops around ASEAN to government officials on behalf of the Ministry of Foreign Affairs (MFA) Singapore. He lectured and mentored at Lithan Hall Academy, a Digital Skills Accelerator, and is currently a trainer at Equinet Academy for Digital Marketing Analytics. 

Event Details:

ICON thanks event sponsor