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ICON Webinar: Packing the house for your webinar

  • 27 May 2020
  • 12:00 - 13:00
  • *Times stated are Australian Eastern Standard time. Webinar login details will be emailed to registrants.


Registration is closed

Your webinar can be fabulous but that won't matter if no one is there to see it. 

There's an art to packing the house for your webinar and in this presentation, Steven Lewis will show you that art, including proven ways to:

  • Write an email invitation that guarantees attendance
  • Optimise the guest list
  • Set the correct target for webinar attendance
  • Nudge your clients into action with techniques that are incredibly simple, often overlooked and highly effective
  • Follow-up in ways your clients will welcome
  • There are webinars that are structured and designed to lead to business. Instead of demonstrating expertise and hoping for work; this webinar teaches each how to make giving you work the logical next step for attendees  
Feedback from Allen & Overy on a similar series run for them includes:

"Now’s a great time to pivot/reshape fee earners’ perception of what BD can do and the value we can bring."

"Even if I never happen to never run a webinar, the key messages apply to content writing and audience engagement more broadly. A few past emails that sprung to mind during the last session made me wish time travel was real!"

"Your presentation was very accessible and really enjoyable so thanks again."

Presenter details:

Steven graduated from Oxford University with a degree in Jurisprudence, and he began his career instructing law firms like Clifford Chance and Simmons & Simmons in Hong Kong, Dubai, the UK and the US on matters concerning intellectual property, defamation, franchising, contracts, employment and property.

Steven was the commissioning editor of two pan-Asian legal publications before moving into freelance journalism, writing for publications as diverse as Esquire and the Financial Times.

In Australia, Steven worked in-house in public relations for Clayton Utz. And his book on public relations is taught as part of Sydney University's Master of Strategic Public Relations. His agency, Taleist, counts many law firms as clients, national and global.

Recently, Steven has spoken on digital marketing for law firms at legal conferences in Sydney and on the Gold Coast.

Event details:

 Date: Wednesday, 27 May 2020
 Time: Auckland - 2:00 pm - 3:00 pm
Sydney / Melbourne / Brisbane - 12:00 pm - 1:00 pm
Adelaide - 11:30 am - 12:30 pm
Hong Kong / Singapore / Perth - 10:00 am - 11:00 am
 Login Details:

Webinar - login details to be sent to registrant closer to the webinar
Webinars are also recorded and sent to registrants


ICON Members - AUD40.00
Non Members - AUD90.00
*please note all invoices are issued in AUD. 

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