The CRM and marketing automation systems available in the market nowadays can do a lot of the heavy lifting in effectively segmenting, identifying and communicating with customers and prospective customers. But what if you're not trying to market a product and are instead trying to promote professional services - which are often technical, have a longer relationship time and can change over the term of this relationship?
In this presentation Damian will be joined by other senior marketing specialists to share with you a 2020 summary on what is available and in the pipeline for CRM and marketing automation systems, as well as providing best practice tips on selecting, implementing and then getting the most from your investment.
An ICON committee (VIC) member, Damian has had several successful years in senior marketing and business development roles within the accounting and wealth management industries. He has a special passion for data - getting the right information to the client-facing staff and enabling them to develop valuable relationships as well as developing useful and cost-effective content to be delivered to the right clients.