How do you create content that ranks well with Google and also engages your audience? Our experts will discuss within the professional services context. They'll also share how to develop content that “answers” what people are searching for and showcases what great brands are doing.
Presenter details:
Joe Escobedo Content Marketing & Brand Trainer
Joe is the author of “Asian Growth Stories“. He has advised and trained over 12,000 executives from around the world, from countless Fortune 1000 brands, on building brands and growing revenue through digital.
He has been a contributor for Forbes, Inc, HuffPost and other top-tier media where his articles have garnered over 1 million views. He is also a digital marketing and social media marketing lecturer for the world’s top ranked universities including ESSEC.
Denise Avia Lee Content Development Specialist, Baker McKenzie
Denise is a content marketing enthusiast with a love for storytelling, branding and strategy.
She is currently a content development specialist with Baker McKenzie's global marketing team and was formerly in education marketing. To her, the opportunity to keep learning each day is one of the best parts of the profession.
Event details: