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  • ICON Webinar: From Good to Great - How to create SEO Content that ranks

ICON Webinar: From Good to Great - How to create SEO Content that ranks

  • 29 September 2020
  • 1:00 PM - 2:00 PM
  • *Times stated are in Australian Eastern Daylight Saving time. Webinar login details will be emailed to registrants.

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How do you create content that ranks well with Google and also engages your audience? Our experts will discuss within the professional services context. They'll also share how to develop content that “answers” what people are searching for and showcases what great brands are doing.

Presenter details:

Joe Escobedo
Content Marketing & Brand Trainer

Joe is the author of “Asian Growth Stories“. He has advised and trained over 12,000 executives from around the world, from countless Fortune 1000 brands, on building brands and growing revenue through digital.

He has been a contributor for Forbes, Inc, HuffPost and other top-tier media where his articles have garnered over 1 million views. He is also a digital marketing and social media marketing lecturer for the world’s top ranked universities including ESSEC. 


Denise Avia Lee
Content Development Specialist, Baker McKenzie

Denise is a content marketing enthusiast with a love for storytelling, branding and strategy.

She is currently a content development specialist with Baker McKenzie's global marketing team and was formerly in education marketing. To her, the opportunity to keep learning each day is one of the best parts of the profession.

Event details:

Date:  Tuesday, 29 September 2020
Time:  Auckland - 3:00 pm - 4:00 pm
Sydney / Melbourne / Brisbane - 1:00 pm - 2:00 pm
Adelaide - 12:30 pm - 1:30 pm
Hong Kong / Singapore / Perth - 11:00 am - 12:00 pm 
Login Details:  Webinar - login details to be sent to registrant closer to the webinar
Webinars are also recorded and loaded onto our website for future viewing
Price:  ICON Member: Free
Non Member: AUD$90
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