In a fragmented market where one professional services company looks similar to another, how can your firm stand out? Key messages, that’s how!
Clear key messages are the cornerstone of successful differentiation. Sales and marketing is so much more effective - and is so much easier - with a strong set of messages.
In this session, you will be guided through the process of creating key messages that pack a punch. Where do you start? What information do you need? How do you articulate your messages? How do you use them? Using examples of successful projects in the legal, supply chain and consulting sectors, you will learn a step-by-step guide to messaging that really works.
Presenter details
Katherine Thomas
Katherine Thomas analyses the future of professional services and advises on ways to create opportunity from change. With a reputation for strategic thinking combined with a large dose of pragmatism, professionals across the world consult her to build sustainable competitive advantage that is uniquely theirs.
In early 2019, she put her contract lawyer skills to use to launch Free Range Lawyers: providing remote-working lawyers to medium-sized law firms looking to flex their resource. Prior to that, she spent 20 years in senior business development, communications and knowledge roles, leading several major change projects across multiple geographies.
Event details
Auckland - 3:00 pm - 4:00 pm
Brisbane - 12:00 pm - 1:00 pm
Sydney / Melbourne - 1:00 pm - 2:00 pm
Adelaide - 12:30 pm - 1:30 pm
Hong Kong / Singapore / Perth - 10:00 am - 11:00 am