Design Thinking is the human-centric approach to innovation. It starts with users and gaining a deep understanding of their needs as the most effective way of designing solutions for them. Design Thinking is a mindset as well as a set of tools to help you solve problems creatively. But you don’t need to be a designer to apply the principles of design.
Not just another shiny buzzword, Design Thinking is proven to work in business consistently. According to the Design Management Institute, companies that are ‘design-led’ have outperformed their peers by 228%. Companies like IBM, Coca-Cola, Whirlpool and Walt Disney have all seen the benefits of Design Thinking. Simply put Design Thinking leads to better products, services and internal processes. Focusing on users’ needs makes sense; if we know what our customers want, we have a better chance of selling our products and services to them.
During this webinar, you will be introduced to the fundamentals of Design Thinking and how you can apply it in your organisation. At the end of this session, you will develop an understanding of why being design-led is key to managing a successful business.
Presenter Details:
Patrice Dodd
Patrice is a highly motivated and accomplished senior product and innovation professional. Within her ten years of experience, Patrice has worked across a number of different industries, to create product growth opportunities and reinvent existing products.
Currently Patrice is Canstar's Product Development Manager, which means she leads the design and delivery of new data-driven products and services for B2B clients. Previous to her time at Canstar, she worked for RACQ in a similar capacity reinventing their Roadside Assistance and Home Assistance products. Patrice has a deep love for customers and solving their problems, focusing on the consumer insight that leads to business success.
Steph Mellor
Steph is a human-centred design practitioner specialising in strategic, service and experience design. She draws on ethnography, behavioural science, leadership, change management, and design thinking to create high-quality human experiences, and build capability in others.
Steph currently wears multiple hats as an instructor in design and leadership for General Assembly, as the business development manager for Paper Giant and as an independent coach, facilitator and trainer. She loves connecting technical and non-technical tribes, getting diverse humans working together, evangelising HCD and UX mindsets, inhaling coffee, and talking (of course).
Event Details:
Wednesday, 18 August 2021
Auckland - 2:00 pm - 3:00 pm
Sydney / Melbourne/ Brisbane - 12:00 pm - 1:00 pm
Adelaide - 11:30 am - 12:30 pm
Hong Kong / Singapore / Perth - 10:00 am - 11:00 am
Free to ICON members
AUD90 for non members
Webinar login details will be sent to the registrant upon registration.
This event qualifies toward an ICON badge.