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ICON Webinar: Earn Trust on LinkedIn Intelligently

  • 04 August 2023
  • 12:00 - 13:00
  • *Times stated are in Australian Eastern Standard time. Webinar login details will be emailed to registrants.


Registration is closed

Ex-LinkedIn Content Marketing Partner (Vinnie) and ex-Head of Social of Microsoft Australia (Wayne) are the founders of MySocial.ai, and present a way to break free from cold outreach tactics, whether that be calls, emails or (automated) inMails.

Whether you’re trying to:

  • Raise your professional profile or your company’s profile
  • Prospect new business or pitch to new customers
  • Negotiate a near-done deal or nurture an existing relationship

This masterclass is for you.

You’ll walk away knowing:

  • How LinkedIn works so you can begin (or continue) to master it, whether you’re in sales, marketing or HR
  • Why consistent content creation is key in any of these roles and what part you play
  • What content works to get eyeballs, engagement and why
  • How to effectively build trust with prospects, increase acceptance rates and elicit responses
  • How to automate your content creation using AI and machine learning

Learn the ongoing parameters of the professional branding game, so you can earn trust on LinkedIn, intelligently.

Presenter Details:

Vinnie Romano, Co-Founder and Chief of Revenue, MySocial.ai

Vinnie is a 17-year veteran of the advertising industry. In 2015, he started his first agency, Frizbee - focused on helping enterprise tech and financial services brands with their B2B digital marketing strategy and execution; to harvest leads, nurture them and gain new and repeat business sales through creative, digital and automated means.

It was here, the same clients he produced brand work for, expressed an appetite in leveraging the power of the LinkedIn platform for their own profiles, adding to the reach and share of voice of the communications already going into market. Naturally, an official partnership with LinkedIn was formed and the start of Vinnie’s manual Social Selling production journey had begun.

Back then, the amount of resource required to pull together these types of programs meant that his agency had to charge anywhere between $100k - $150k per profile, per year. In 2021, he and Wayne created MySocial.ai to be able to provide this service for as little as $16.50 p/month p/user.

Wayne O' Brien, Co-Founder and Chief of Product, Mysocial.ai

For the last 19+ years, Wayne has worked in advertising, media and marketing on everything from direct mail campaigns, TV commercials, events through to virtually every digital touch point you can think of. 

This has included organisations such as Microsoft Australia where he was the social and digital marketing lead and industries such as financial services, automotive, alcohol, travel, not-for-profit, tech and many more across Asia, Oceania, EMEA and North America. Whilst he would be regarded as a digital specialist, it’s not a term Wayne is fond of as all consumer’s journeys are a combination of offline and online, not just one or the other. As such, he will always refer to himself as an integrated marketer.

Having seen the real-world monetary impacts organic media engagement can provide to individuals and businesses alike, Wayne is determined to bring this capability to everyone, not just to big businesses who have deep pockets to support it.

Event Date:

Friday, 4 August 2023

Regional Time:

Sydney / Melbourne/ Brisbane - 12:00 pm - 1:00 pm

Adelaide - 11:30 am - 12:30 pm

Hong Kong / Singapore / Perth - 10:00 am - 11:00 am

Auckland - 2:00 pm - 3:00 pm


Free to ICON members

AUD 90 for non-members.

Registration details:

Webinar login details will be sent to the registrant upon registration.

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