Business development and marketing professionals drive growth and success within professional services firms. Yet, their value is often misunderstood or underestimated. Join us for a thought-provoking discussion on how to elevate the perception of the business development and marketing functions, demonstrate their impact on the bottom line, and foster collaboration across the entire organisation.
In this webinar, you’ll gain actionable insights into:
- Overcoming challenges: addressing the common challenges faced by BD and marketing professionals, such as gaining recognition, aligning with other departments and working with challenging stakeholders.
- Demonstrating value: devising and implementing strategies for showcasing the tangible impact of business development and marketing initiatives on revenue generation, client acquisition, and brand reputation.
- Building trusting relationships: building strong, active, collaborative relationships with key stakeholders across the business, including senior leadership, partners, and technical experts.
- Driving integration: using best practices for seamlessly integrating business development and marketing efforts to maximise results and create a unified client experience.
Panellists
Rachel Carter, Head of Peerpoint, Asia Pacific & Middle East, A&O Shearman
With strategy and business development experience gained at firms such as King & Wood Mallesons, Allen & Overy and PwC, Rachel now leads Peerpoint, A&O Shearman’s flexible resourcing business, across Asia Pacific and the Middle East. Peerpoint was the first law firm backed business of its kind in the Australian market five years ago, and Rachel’s experience growing the business has offered her unique insights into the value that BD and Marketing professionals can provide to professional services firms.
Regan Barker, Head of Sales Enablement, Grant Thornton
With extensive experience in banking, finance, and professional services, Regan excels at implementing structured sales processes and coaching within the industry. Regan leads a national team focused on inbound and outbound sales, as well as a sales enablement program benefiting the entire business. This comprehensive approach transforms best practices into practical strategies for firm-wide adoption.
Our third panellist will be announced in the coming weeks.
Event Details
Date
Thursday, 6 June 2024
Time
10:30 am - 11:30 am (Hong Kong, Singapore)
12:30 pm – 1:30 pm AEST (Sydney, Melbourne, Canberra, Brisbane)
12:00 pm – 1:00 pm ACST (Adelaide, Darwin)
10:30 am – 11:30 am AWST (Perth)
2:30 pm – 3:30 pm NZST (Auckland, Wellington)
Pricing
Free for ICON Members
AUD $90 for Non-Members
Webinar login details will be sent to the registrant upon registration.